Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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279 - Marketing is a Process, Not an Event
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Manage episode 426824122 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.
…
continue reading
441 episodes
MP3•Episode home
Manage episode 426824122 series 1909637
Content provided by Builder Funnel Radio and Spencer Powell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Builder Funnel Radio and Spencer Powell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Let's delve into the misconception that marketing is a one-time event. Spencer explains how true marketing success is a continuous process, involving a strategic cycle of executing tactics, analyzing results, and revising strategies. He discusses the importance of committing to this multi-year journey, where the first year is about building and learning, the second year gets exciting, and the third year brings more predictability. Listen now to learn how to create a sustainable and effective marketing process for your business.
…
continue reading
441 episodes
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