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Content provided by Filthy Rich Writer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Filthy Rich Writer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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227. How Do I Write an About Page? [Copywriting Tips]
Manage episode 479851472 series 3267945
Content provided by Filthy Rich Writer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Filthy Rich Writer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge or fulfill their need?
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.
So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.
---------------
Mentioned in the Episode
- Creative Brief: The First Step to Any Successful Copywriting Project
- Websites Copywriters Need to Bookmark
- How to Win Trust to Get Copywriting Clients
Related Links
- Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
- 4 Steps to Write a Wildly Effective About Us Page
- Why Landing Pages Are the Perfect First Copywriting Projects
- How to Write a Sales Page That’ll Make Your Client Ecstatic
---------------
Get Free Copywriting Training here
275 episodes
Share
Manage episode 479851472 series 3267945
Content provided by Filthy Rich Writer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Filthy Rich Writer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge or fulfill their need?
On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.
So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.
---------------
Mentioned in the Episode
- Creative Brief: The First Step to Any Successful Copywriting Project
- Websites Copywriters Need to Bookmark
- How to Win Trust to Get Copywriting Clients
Related Links
- Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
- 4 Steps to Write a Wildly Effective About Us Page
- Why Landing Pages Are the Perfect First Copywriting Projects
- How to Write a Sales Page That’ll Make Your Client Ecstatic
---------------
Get Free Copywriting Training here
275 episodes
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Similar to Build Your Copywriting Business
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
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Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
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Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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continue reading
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continue reading
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