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How to create a sales plan for 2025 - with Catherine Erdly

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Manage episode 457712029 series 2798978
Content provided by Vicki Weinberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicki Weinberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What Does a Sales Plan Look Like for a Small Business?

You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?

These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.

In this episode, we discuss:

  • Why a sales plan is essential for every business, no matter its size or stage.
  • How to set realistic sales targets.
  • The importance of avoiding perfectionism—making educated guesses and refining them over time.
  • How to use your sales plan to track performance and adapt your business strategy.

If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it.

USEFUL RESOURCES:

The Resilient Retail Club Website

Catherine Erdly Facebook

Catherine Erdly Instagram

Catherine Erdly LinkedIn

Catherine Erdly TikTok

Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 457712029 series 2798978
Content provided by Vicki Weinberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vicki Weinberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What Does a Sales Plan Look Like for a Small Business?

You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?

These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.

In this episode, we discuss:

  • Why a sales plan is essential for every business, no matter its size or stage.
  • How to set realistic sales targets.
  • The importance of avoiding perfectionism—making educated guesses and refining them over time.
  • How to use your sales plan to track performance and adapt your business strategy.

If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it.

USEFUL RESOURCES:

The Resilient Retail Club Website

Catherine Erdly Facebook

Catherine Erdly Instagram

Catherine Erdly LinkedIn

Catherine Erdly TikTok

Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Get Hustl

  continue reading

300 episodes

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