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Empowering Artisans: Building a purpose driven brand with Reshma Nagpal - Orregin
Manage episode 508501794 series 2798978
In this episode, I chat with Reshma Nagpal, founder of Orregin, a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission.
You’ll hear:
- How a difficult time during Covid led to a business idea rooted in purpose and passion.
- The power of working directly with artisans to preserve traditional crafts while creating modern, desirable products.
- Why talking to your customers early and often is one of the most valuable things you can do (and how Reshma does this through pop-ups and fairs).
- The realities of pricing, trial and error, and navigating challenges like logistics and production.
- The three core purposes behind Orregin, and how a strong “why” helps a new brand stand out.
- What it’s really like launching in a tough economic climate, and why sometimes the best time to start is simply now.
If you’re just starting out, or even if you’ve been running your business for a while, this conversation is packed with inspiration and practical reminders that will help you keep moving forward, trust yourself, and lean into feedback from the people who matter most—your customers.
USEFUL RESOURCES
Orregin Website https://orregin.com/
Orregin Instagram https://www.instagram.com/orregin_global/
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