The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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The 4 'C's of Brilliant Branding
MP3•Episode home
Manage episode 188336751 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling - Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent - Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.
…
continue reading
36 episodes
MP3•Episode home
Manage episode 188336751 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling - Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent - Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.
…
continue reading
36 episodes
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