The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
The 4 'C's of Brilliant Branding
MP3•Episode home
Manage episode 188336751 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling - Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent - Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.
…
continue reading
36 episodes
MP3•Episode home
Manage episode 188336751 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling - Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent - Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.
…
continue reading
36 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.