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Tony Hawk & Adam Wilson, Talking Ads

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Manage episode 478756455 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, pro skateboarding legend Tony Hawk and strategic force Adam Wilson, Co-Founders of D/Cal dive into how their agency is redefining advertising by putting subculture at its core. From skate parks to Scotts Lawn Care, they explore why understanding passions matters more than demographics, and how creators - not just agencies - are shaping culture. You'll hear about D/Cal’s “sub method,” the power of pods over departments, and what brands can learn from skaters. Whether you’re breaking in or starting something of your own, there’s plenty of inspiration here - straight from the GOATs.

Connect with Adam: ⁠https://www.linkedin.com/in/themedium/⁠

Follow Breaking and Entering on LinkedIn for Daily Ad News: ⁠https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all⁠

  continue reading

437 episodes

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iconShare
 
Manage episode 478756455 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, pro skateboarding legend Tony Hawk and strategic force Adam Wilson, Co-Founders of D/Cal dive into how their agency is redefining advertising by putting subculture at its core. From skate parks to Scotts Lawn Care, they explore why understanding passions matters more than demographics, and how creators - not just agencies - are shaping culture. You'll hear about D/Cal’s “sub method,” the power of pods over departments, and what brands can learn from skaters. Whether you’re breaking in or starting something of your own, there’s plenty of inspiration here - straight from the GOATs.

Connect with Adam: ⁠https://www.linkedin.com/in/themedium/⁠

Follow Breaking and Entering on LinkedIn for Daily Ad News: ⁠https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all⁠

  continue reading

437 episodes

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