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How Mischief and Kraft Heinz Made A.1. Go Viral

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Manage episode 479541314 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit.

Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass.

Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

  continue reading

438 episodes

Artwork
iconShare
 
Manage episode 479541314 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit.

Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass.

Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

  continue reading

438 episodes

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