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How Mischief and Kraft Heinz Made A.1. Go Viral
Manage episode 479541314 series 3322458
It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit.
Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass.
Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/
438 episodes
Manage episode 479541314 series 3322458
It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit.
Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass.
Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/
438 episodes
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