Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Rejected From W+K's Talent Program... Now Global CCO

1:05:31
 
Share
 

Manage episode 505572958 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Karl Lieberman, Global Chief Creative Officer of Wieden+Kennedy, joins Breaking and Entering Advertising to share the story behind his rise from struggling art director to leading one of the most iconic independent agencies in the world.

He opens up about the pivotal moment that unlocked his creative voice, how the Dos Equis “Most Interesting Man” campaign was born, and why independence is everything at W+K. Karl also reveals the inside story of the Grimace Shake going viral on TikTok, what it takes to succeed in your 20s, and the programs W+K runs to help the next generation break in.

This conversation is packed with lessons on creativity, resilience, and how to bend the brief to your will.

More from Breaking and Entering Media:

💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/

📖 Read our Publications https://www.breaking-entering.com/blog

💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei

✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/

📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/

🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/

🤝 Work With Us - Email: [email protected]

  continue reading

492 episodes

Artwork
iconShare
 
Manage episode 505572958 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Karl Lieberman, Global Chief Creative Officer of Wieden+Kennedy, joins Breaking and Entering Advertising to share the story behind his rise from struggling art director to leading one of the most iconic independent agencies in the world.

He opens up about the pivotal moment that unlocked his creative voice, how the Dos Equis “Most Interesting Man” campaign was born, and why independence is everything at W+K. Karl also reveals the inside story of the Grimace Shake going viral on TikTok, what it takes to succeed in your 20s, and the programs W+K runs to help the next generation break in.

This conversation is packed with lessons on creativity, resilience, and how to bend the brief to your will.

More from Breaking and Entering Media:

💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/

📖 Read our Publications https://www.breaking-entering.com/blog

💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei

✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/

📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/

🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/

🤝 Work With Us - Email: [email protected]

  continue reading

492 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play