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He Created 'The Most Interesting Man In The World'

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Manage episode 504167025 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jeff Kling is the mind behind some of the most legendary campaigns in advertising history. From Miller High Life to Arby’s “We Have the Meats” to the iconic Dos Equis “Most Interesting Man in the World,” Jeff has shaped culture with his words and ideas. In this episode, he opens up about the struggles of selling bold work, the truth about why most advertising misses the mark, and the lessons he learned from decades at Fallon, Wieden+Kennedy, and beyond. Hear the real story behind naming Hims, and why strategy matters more than repetition. If you want to know what it really takes to make work that changes the game, this is a conversation you cannot miss.

More from Breaking and Entering Media:

💼 Follow on LinkedIn
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📖 Read our Publications
https://www.breaking-entering.com/blog

💬 Join our Unlocked GroupMe
https://groupme.com/join_group/102437585/xg5Z5tei

✉️ Subscribe to The Vault
https://breakingandenteringadv.substack.com/

📹 Subscribe to our :60 Advertising News Videos
https://breakingandentering.beehiiv.com/

🏆 Check out the Crowbar Awards to break into advertising
https://www.crowbarawards.com/

🤝 Work With Us - Email:
[email protected]

  continue reading

491 episodes

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iconShare
 
Manage episode 504167025 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jeff Kling is the mind behind some of the most legendary campaigns in advertising history. From Miller High Life to Arby’s “We Have the Meats” to the iconic Dos Equis “Most Interesting Man in the World,” Jeff has shaped culture with his words and ideas. In this episode, he opens up about the struggles of selling bold work, the truth about why most advertising misses the mark, and the lessons he learned from decades at Fallon, Wieden+Kennedy, and beyond. Hear the real story behind naming Hims, and why strategy matters more than repetition. If you want to know what it really takes to make work that changes the game, this is a conversation you cannot miss.

More from Breaking and Entering Media:

💼 Follow on LinkedIn
https://www.linkedin.com/company/breaking-entering-podcast/

📖 Read our Publications
https://www.breaking-entering.com/blog

💬 Join our Unlocked GroupMe
https://groupme.com/join_group/102437585/xg5Z5tei

✉️ Subscribe to The Vault
https://breakingandenteringadv.substack.com/

📹 Subscribe to our :60 Advertising News Videos
https://breakingandentering.beehiiv.com/

🏆 Check out the Crowbar Awards to break into advertising
https://www.crowbarawards.com/

🤝 Work With Us - Email:
[email protected]

  continue reading

491 episodes

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