Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.