Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Bran ...
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Hosted By Jeff Solomon USA And Steven Baumgaertner Europe Podcasts
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 9
26:47
26:47
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Designing a Better World with Every Print – How purpose-driven business creates inclusion and impact From a small idea in Port Washington to a thriving nonprofit enterprise – Spectrum Designs shows how commerce can become a catalyst for inclusion. In this episode, Steven and Jeff talk with co-founder and CEO Patrick Bardsley about building meaningf…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 8
37:12
37:12
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From leaving Germany at 18 to becoming a LinkedIn Thought Leader – How intercultural experiences shape professional storytelling At just 18, Skylar Steudter left Germany to start a new life in the United States. Today, he is a LinkedIn specialist and storyteller who bridges cultures and continents. In this episode, Steven and Jeff explore how movin…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 7
27:07
27:07
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27:07
Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility In an industry where efficiency often overshadows empathy, Goldstar takes a different path – one where simplicity is a strategy, and people are at the heart of every decision. In this episode of Branded Wor(l)ds, we sit down with Heather Smartt, Global Head of Goldstar, to di…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 6
28:18
28:18
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28:18
Global Cooperation, Local Impact – The IPPAG Way In a world where global networks often prioritize scale over substance, IPPAG offers a different approach: a cooperative model built on long-term trust, transparency, and shared values. In this episode of Branded Wor(l)ds, we speak with Florence Mosnier and Andre Noordwijk from IPPAG, a global allian…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 5
25:00
25:00
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25:00
Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed Today’s episode is one of those “damn, we did that” stories. We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules. From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be …
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 4
39:13
39:13
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Threads Across Oceans – How Vantage and Lynka Stitch Together a Global Apparel Alliance In this episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we sit down with two industry leaders: Rob Watson (Vantage Apparel, USA) and John Lynch (Lynka, Poland). Together, they share the story of a transatlantic partnership built not just on business, but…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 3
31:22
31:22
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31:22
Learning to Lead: How GXN and Executive Education Shape the Industry’s Future What does it take to lead in a transforming industry? In this episode, we’re joined by Dr. Georgina Lack, award-winning consultant and lecturer at the University of Bath, and Michael Freter, founder of the global GXN Network and former CEO of PSI. Together, they unveil th…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 2
42:35
42:35
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42:35
Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation…
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Branded Wor(l)ds – A Transatlantic Dialogue l Episode 1
34:58
34:58
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Set in the heart of the Belgian woods at La Hulpe – during the inaugural International Leadership Summit hosted by PPAI and EAC – a new era of conversation has begun: the very first episode of the podcast Branded Wor(l)ds – A Transatlantic Dialogue is now available! Hosted by Steven Baumgaertner (cyber-Wear) and Jeff Solomon (U.S. brand strategist)…
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