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[#12] The Messenger Is More Important Than the Message - The New Rules of Personal Branding and Why Content Marketing is Dead

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Manage episode 523381799 series 2982980
Content provided by Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message.

In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world.

People don't buy from experts—they buy from humans they believe.

If you're tired of chasing trends and fighting for attention, this is the path forward: share your wisdom, not just your knowledge.

EPISODE LINKS:

CONNECT WITH ME

  continue reading

487 episodes

Artwork
iconShare
 
Manage episode 523381799 series 2982980
Content provided by Mike Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Watch on YouTube »

Read this episode »

Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message.

In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world.

People don't buy from experts—they buy from humans they believe.

If you're tired of chasing trends and fighting for attention, this is the path forward: share your wisdom, not just your knowledge.

EPISODE LINKS:

CONNECT WITH ME

  continue reading

487 episodes

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