Founder Tricia Mulder of River City Grant Writing joins Brand in the Making to share how she helps nonprofits turn passion into sustainable impact.

She explains why structure, collaboration, and humility matter as much as heart — and how staying true to mission can make Michigan a home for everyone.
Chapters:
(00:00) Welcome + Meet Tricia Mulder of River City Grant Writing
(02:10) From Finance to Nonprofits — Finding Purpose in Community
(06:30) Starting River City Grant Writing After Career Change
(10:45) Making Michigan a Home for Everyone
(15:00) Mission-Driven Decision-Making for Clients
(18:40) Nonprofits Built on Passion but Missing Structure
(22:10) Common Startup Mistakes in Nonprofit Leadership
(26:30) Collaboration vs. Competition in the Nonprofit Space
(31:50) Real-World Stories of Partnership and Impact
(37:20) Becoming “Grant Ready” and Building Trust with Funders
(43:00) Why Ego Checks and Team Trust Matter
(47:15) Advice for Nonprofit Founders and Leaders
(49:00) Closing — Work Together, Not Against Each Other

🎧 A must-listen for nonprofit leaders and anyone building purpose-driven organizations.