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413. How to think like a Marketer with Zara Jarvis

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Manage episode 501118382 series 1927615
Content provided by Suz Chadwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suz Chadwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

Key Topics Covered
  • Non-linear career paths in marketing
  • The mindset shift needed to think strategically about marketing
  • Platform-specific strategies for TikTok, Instagram, and LinkedIn
  • Creating content series that build audiences
  • Using AI tools effectively in marketing
  • The Hero Hub Hygiene marketing framework
  • Building authentic personal brands online
Key Takeaways
  1. Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
  2. Think holistically about marketing - it's not about individual posts, but how everything connects
  3. Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
  4. Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
  5. Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central

***************

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

â‹’ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

â‹’ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

â‹’ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

â‹’ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

  continue reading

413 episodes

Artwork
iconShare
 
Manage episode 501118382 series 1927615
Content provided by Suz Chadwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suz Chadwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."

Key Topics Covered
  • Non-linear career paths in marketing
  • The mindset shift needed to think strategically about marketing
  • Platform-specific strategies for TikTok, Instagram, and LinkedIn
  • Creating content series that build audiences
  • Using AI tools effectively in marketing
  • The Hero Hub Hygiene marketing framework
  • Building authentic personal brands online
Key Takeaways
  1. Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
  2. Think holistically about marketing - it's not about individual posts, but how everything connects
  3. Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
  4. Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
  5. Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central

***************

🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb

â‹’ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

â‹’ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

â‹’ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

â‹’ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

  continue reading

413 episodes

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