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413. How to think like a Marketer with Zara Jarvis
Manage episode 501118382 series 1927615
I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered- Non-linear career paths in marketing
- The mindset shift needed to think strategically about marketing
- Platform-specific strategies for TikTok, Instagram, and LinkedIn
- Creating content series that build audiences
- Using AI tools effectively in marketing
- The Hero Hub Hygiene marketing framework
- Building authentic personal brands online
- Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
- Think holistically about marketing - it's not about individual posts, but how everything connects
- Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
- Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
- Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
***************
🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
â‹’ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
â‹’ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
â‹’ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
â‹’ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
413 episodes
Manage episode 501118382 series 1927615
I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered- Non-linear career paths in marketing
- The mindset shift needed to think strategically about marketing
- Platform-specific strategies for TikTok, Instagram, and LinkedIn
- Creating content series that build audiences
- Using AI tools effectively in marketing
- The Hero Hub Hygiene marketing framework
- Building authentic personal brands online
- Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
- Think holistically about marketing - it's not about individual posts, but how everything connects
- Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
- Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
- Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
***************
🔥Access the FREE 7-figure Brand Blueprint Mini Course - https://www.suzchadwick.com/7fbb
â‹’ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
â‹’ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
â‹’ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
â‹’ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
413 episodes
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