Go offline with the Player FM app!
412. How to build your pesonal brand strategy using the Brand Umbrella Method
Manage episode 500135606 series 1927615
Ready to build you personal brand in a simple and structured way? I got you!
What You'll Learn:- How to create a clear brand umbrella that organises your entire messaging hierarchy
- Why specificity in your target audience is crucial (and won't scare away good clients)
- The four levels of your brand umbrella framework
- How to audit your products and services for brand alignment
- Why your messaging needs to make people feel like you're reading their mind
- Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
- Get so specific with your ideal client that you could call them out in a crowd
- Content themes should blend business expertise with personal insights (70/30 split works well)
- If you don't love your product suite, you won't sell it effectively
- Train your AI tools with your authentic voice and client problems for better messaging
- Amplify Accelerator (Suz's main programme)
- AI tools: Claude and ChatGPT for content creation
****************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
413 episodes
Manage episode 500135606 series 1927615
Ready to build you personal brand in a simple and structured way? I got you!
What You'll Learn:- How to create a clear brand umbrella that organises your entire messaging hierarchy
- Why specificity in your target audience is crucial (and won't scare away good clients)
- The four levels of your brand umbrella framework
- How to audit your products and services for brand alignment
- Why your messaging needs to make people feel like you're reading their mind
- Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
- Get so specific with your ideal client that you could call them out in a crowd
- Content themes should blend business expertise with personal insights (70/30 split works well)
- If you don't love your product suite, you won't sell it effectively
- Train your AI tools with your authentic voice and client problems for better messaging
- Amplify Accelerator (Suz's main programme)
- AI tools: Claude and ChatGPT for content creation
****************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
413 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.