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412. How to build your pesonal brand strategy using the Brand Umbrella Method

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Manage episode 500135606 series 1927615
Content provided by Suz Chadwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suz Chadwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ready to build you personal brand in a simple and structured way? I got you!

What You'll Learn:
  • How to create a clear brand umbrella that organises your entire messaging hierarchy
  • Why specificity in your target audience is crucial (and won't scare away good clients)
  • The four levels of your brand umbrella framework
  • How to audit your products and services for brand alignment
  • Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
  • Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
  • Get so specific with your ideal client that you could call them out in a crowd
  • Content themes should blend business expertise with personal insights (70/30 split works well)
  • If you don't love your product suite, you won't sell it effectively
  • Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:

****************

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

  continue reading

413 episodes

Artwork
iconShare
 
Manage episode 500135606 series 1927615
Content provided by Suz Chadwick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suz Chadwick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ready to build you personal brand in a simple and structured way? I got you!

What You'll Learn:
  • How to create a clear brand umbrella that organises your entire messaging hierarchy
  • Why specificity in your target audience is crucial (and won't scare away good clients)
  • The four levels of your brand umbrella framework
  • How to audit your products and services for brand alignment
  • Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
  • Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
  • Get so specific with your ideal client that you could call them out in a crowd
  • Content themes should blend business expertise with personal insights (70/30 split works well)
  • If you don't love your product suite, you won't sell it effectively
  • Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:

****************

⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!

  continue reading

413 episodes

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