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How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

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Content provided by Roger Dooley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Dooley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft.

The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical considerations at the forefront.

Show notes, audio, transcript, resources: https://www.rogerdooley.com/thomas-ramsoy-buy/

BOOK: How to Make People Buy (Amazon) - https://amzn.to/4i2EGGE

Connect with Thomas:

Website - https://www.neuronsinc.com/

Website: https:/thomasramsoy.com/

LinkedIn - https://www.linkedin.com/in/tzramsoy/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://twitter.com/rogerdooley

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

  continue reading

229 episodes

Artwork
iconShare
 
Manage episode 520234239 series 2394856
Content provided by Roger Dooley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roger Dooley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft.

The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical considerations at the forefront.

Show notes, audio, transcript, resources: https://www.rogerdooley.com/thomas-ramsoy-buy/

BOOK: How to Make People Buy (Amazon) - https://amzn.to/4i2EGGE

Connect with Thomas:

Website - https://www.neuronsinc.com/

Website: https:/thomasramsoy.com/

LinkedIn - https://www.linkedin.com/in/tzramsoy/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://twitter.com/rogerdooley

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

  continue reading

229 episodes

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