In this lively episode, Caspar and Russell take listeners behind the scenes of the Automation Summit 2025 in Split, Croatia, featuring an interview with event organizer Darko Jozefic. Against the scenic backdrop of Roman castles and well-stocked buffets, they explore the evolving nature of automation—from RPA to AI-driven orchestration.

Key Takeaways:

• AI has taken center stage: Compared to 2024, almost every talk this year included AI, with a clear shift from generic RPA use cases to intelligent agent-based automation.
• Content over flash: The summit focuses on real customer stories, honest failure reports, and live demos—no over-polished vendor fluff.
• Process before automation: Kasper reminded the crowd that not everything needs to be automated—some issues require optimization or root cause resolution instead.
• Events as experiences: From guided tours through Game of Thrones locations to thoughtful touches like custom hotel towels, the summit goes beyond tech to create lasting impressions.
• Growing, but intentionally: Attendance nearly doubled since last year, but organizers aim to keep the event intimate and high-quality.

Bonus Insight: Want better audience engagement? Present where Jon Snow once stood. 😄
This episode is a testament to thoughtful conference design, the maturing conversation around automation, and the power of asking “Do we really need to automate this?”

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