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534 - Over, Under, or Properly Rated #3 with Kevin Carlson of @bourbon_notes and Mike Yates of @cinebourbon
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Manage episode 509950744 series 69890
Content provided by Bourbon Pursuit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bourbon Pursuit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make.
Show Notes:
…
continue reading
Show Notes:
- Shifting from audio to video content creation
- The influence of TikTok and Instagram on bourbon enthusiasts
- Playing "Over, Under, or Properly Rated" with bourbon trends
- Examining the hype surrounding hazmat bottles
- The charm of Buffalo Trace and Wild Turkey: hype or reality?
- Scrutinizing the legitimacy of home barrel projects in bourbon making
- Building essential connections with liquor store owners for limited releases
- Nostalgia versus hype: the campout experience for sought-after bottles
- Personal growth and stories behind their bourbon content creation
- Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices
1072 episodes
MP3•Episode home
Manage episode 509950744 series 69890
Content provided by Bourbon Pursuit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bourbon Pursuit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make.
Show Notes:
…
continue reading
Show Notes:
- Shifting from audio to video content creation
- The influence of TikTok and Instagram on bourbon enthusiasts
- Playing "Over, Under, or Properly Rated" with bourbon trends
- Examining the hype surrounding hazmat bottles
- The charm of Buffalo Trace and Wild Turkey: hype or reality?
- Scrutinizing the legitimacy of home barrel projects in bourbon making
- Building essential connections with liquor store owners for limited releases
- Nostalgia versus hype: the campout experience for sought-after bottles
- Personal growth and stories behind their bourbon content creation
- Support this podcast on Patreon
Learn more about your ad choices. Visit megaphone.fm/adchoices
1072 episodes
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