The Power of Reddit: Reach Millions Through Ask Me Anything Events

Book Marketing Tips and Author Success Podcast

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8d ago 34:26

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Imagine reaching a million potential readers without spending a dime on advertising or having a massive social media following. This episode unveils one of publishing's best-kept secrets: Reddit AMAs (Ask Me Anything) as a powerful tool for authors at any career stage.
Penny and Amy explore how Reddit's unique culture offers authors something increasingly rare in today's marketing landscape—a platform where success depends on being genuinely interesting rather than famous or promotional. Unlike traditional social media where your reach is limited by follower count, Reddit allows anyone with compelling content to potentially reach millions of engaged users who actively seek out interesting conversations.
The hosts break down exactly how to approach Reddit moderators, craft attention-grabbing AMA titles, and execute an event that drives real interest in your book without overtly promoting it. They share real examples, including an author whose AMA about Edgar Allan Poe predicting the Titanic disaster generated massive engagement, demonstrating how the right framing can capture widespread attention.
Tune in for this not-to-be-missed episode!

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Chapters

1. Welcome and Amazon Author Formula (00:00:00)

2. Reddit as a Research Tool (00:08:08)

3. Understanding Reddit AMAs (00:13:20)

4. Why Reddit Works for Authors (00:19:18)

5. Creating an Engaging AMA Pitch (00:24:15)

6. Executing a Successful AMA (00:29:00)

277 episodes

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