Best Book Promotion Ideas Podcasts (2025)

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The Data-Driven Author: The Real Secret Behind Author Success 39:19

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2h ago39:19

39:19

Hate refreshing your Amazon rank only to feel stuck? We walk through a saner, smarter way to measure progress—one that puts you back in control of your author career. Instead of chasing daily sales blips, we focus on the data you can influence: podcast bookings, media hits, website traffic spikes, newsletter clicks, and the kind of social engagemen…

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How to Best Turn Your Book into a Business-Building Machine - BM496 29:47

23h ago29:47

29:47

What if your book could become the single most powerful marketing tool for your business? This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your book can become more than words on a page. You’ll discover how to turn it into a launchpad for income, influence, and long-term…

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The Power of Historical Knowledge | History Matters Podcast 16:55

2d ago16:55

16:55

The more history young students know, the more they want to know. That’s one of the joyful discoveries that elementary teachers are making in Ouachita Parish, Louisiana. In this episode, guests Angela Barfoot and Lauren Cascio describe the rewards of using Bayou Bridges, a content-rich, knowledge-building social studies curriculum, in combination w…

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What Makes Great Elementary History Curriculum | History Matters Podcast 15:40

2d ago15:40

15:40

Teaching history involves balance: too many facts and it’s boring, too few and students don’t have enough information to make sense of what they’ve learned. In this episode, host Barbara Davidson speaks with Sean Dimond, a former middle-school teacher and Louisiana state social studies director who is now senior social studies editor at the Core Kn…

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#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand 43:40

3d ago43:40

43:40

So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today’s economy. And with…

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Hour 2: Three conservative candidates for So. Washington County school board. 1:00:00

4d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Hour 1: Gov. Tim Walz backtracks on special legislative session; HIgh profile American comedians perform in Saudi Arabia. A good idea? 1:00:00

4d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Smart Pre-Order Strategies for Authors Who Have Little or No Following 42:36

6d ago42:36

42:36

In this episode we dig into a practical, 30-day pre-order plan built for writers with small followings (or no following), limited time, and a whole lot of heart. No fluff, no clickbait—just smart moves that create real curiosity and guide readers toward a confident yes on release day. We start by reframing pre-orders for small platforms: you’re not…

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How to Attract Readers and Sell More Books With a High-Converting Website - BM495 29:57

8d ago29:57

29:57

Is your author website quietly sabotaging your book sales? This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books. Our guest expert, Carolyn Choate, founder of Financially Free Author, is a heart-guided sales funnel builder and multi-genre author who’s mastered th…

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#40: The One Sentence Every Business Owner Needs (And How to Write It) 27:03

10d ago27:03

27:03

Most business owners dread being asked, “So, what do you do?” Not because they don’t know, but because they don’t know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opp…

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Book Talk With Francis J. Gavin: "Thinking Historically: A Guide To Statecraft & Strategy" 1:49:47

10d ago1:49:47

1:49:47

The Hoover History Lab held Thinking Historically: A Guide to Statecraft and Strategy, a book talk with the author, Francis J. Gavin on Thursday, October 02, 2025 from 4:00 p.m. - 6:30 p.m. PT in the Shultz Auditorium, George P. Shultz Building. It seems obvious that we should use history to improve policy. If we have a good understanding of the pa…

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10-05-25 Hour 2: Tim Walz responds to Kamala Harris's critique of him in her book; Joe Bishop-Henchman of the National Taxpayers Union. 1:00:00

11d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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10-05-25 Hour 1 Gov. Walz's futility on gun bans; GOP candidate in MN Senate District 29 Michael Holmstrom 1:00:00

11d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Trophy Hunting for Authors: The World of Book Awards 17:29

13d ago17:29

17:29

Book awards can transform your author platform, yet they remain one of the most overlooked marketing opportunities for writers at every stage of their journey. Whether you're traditionally published or self-published, these accolades are more accessible than you might think—and they pack a powerful promotional punch. When your book displays an awar…

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From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494 29:34

15d ago29:34

29:34

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine? This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. With 20+ years in autho…

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A Case for Teaching History in Elementary School | History Matters Podcast 15:44

16d ago15:44

15:44

Elementary schools spend almost no time teaching history. How did we get here, and how can we reprioritize this crucial foundation for literacy and knowledge? Host Barbara Davidson begins the eight-part “History Matters” podcast with a reflective and forward-looking conversation with guest Robert Pondiscio, an author and former fifth-grade teacher …

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#39: The 3-Phase Marketing Formula That Works Every Time 39:26

17d ago39:26

39:26

Too many brands skip straight to “content” and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You’ll learn the 3 key campaign phases, how to craft “survival” sound bites that stop the right people in their tracks, and the exact formula to confidently …

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09-28-25 Hour 2 With Guest Host Walter Hudson 1:00:00

18d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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09-28-25 Hour 1 With Guest host Walter Hudson 1:00:00

18d ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Navigating Kindle Unlimited's Page Read Decline 30:06

20d ago30:06

30:06

The growing chorus of authors reporting mysterious declines in their Kindle Unlimited page reads has sparked anxiety throughout the indie publishing community. But before you panic about your own KU numbers, this episode dives deep into what's really happening behind the scenes. Penny and Amy explore the multifaceted reasons behind fluctuating page…

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How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493 32:23

23d ago32:23

32:23

Struggling to cut through the noise and get media attention for your book? This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. With 25+ years at the crossroads of publishing and media, Leah shares proven strategies that put PR within reach for every author, no matter…

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#38: BIG NEWS—Introducing The StoryBrand Podcast 1:12:02

24d ago1:12:02

1:12:02

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we’re doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don’t “get it.” That’s why we’re hitting reset on this podcast an…

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Hook, Line, and Bestseller: The Art of the Elevator Pitch 33:41

27d ago33:41

33:41

Ever wondered why some books get noticed while others gather dust? The secret might be simpler than you think: a powerful elevator pitch. In this eye-opening episode, Penny and Amy reveal how one author transformed her fortunes at a writers' conference by crafting a compelling elevator pitch – going from zero interest to landing both an agent and a…

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How to Turn Your Book into a Scalable and Successful Speaking Business - BM492 31:47

1M ago31:47

31:47

You want to speak. You’ve got a message. But is your business ready to keep what the stage brings? In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly mistake. You’ll learn the “leaky bucket” trap most authors fall into—and how to fix it before you step into the spotlight. This…

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09/14/25 Hour 2: Charlie Kirk 1993 - 2025 45:48

1M ago45:48

45:48

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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09/14/25 Hour 1: Univ. of St Thomas students Harrison & Alli on carrying forth Charlie Kirk's legacy; Lawrence Badzin promoting the Through Their Eyes exhibit. 46:00

1M ago46:00

46:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE) 36:31

1M ago36:31

36:31

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …

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The Hollywood Blueprint: Creating a Film-Ready Book 33:05

1M ago33:05

33:05

Could your book be the next big streaming hit? Before you start dreaming of red carpets and Hollywood premieres, there's a reality check you need to hear. While Netflix, Amazon Prime, and other platforms are constantly hunting for fresh content, the journey from page to screen involves far more strategy than most authors realize. This candid conver…

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Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491 26:36

1M ago26:36

26:36

Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal to your book. You’ll pick up simple techniques to spot everyday comedy, use surprise for impact, and layer in humor t…

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#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) 30:04

1M ago30:04

30:04

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …

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The Great Author Central Lockout: Amazon's Latest Frustration 24:09

1M ago24:09

24:09

Navigating Amazon's constantly shifting landscape is challenging enough for authors, but now there's a new frustration to contend with. In this eye-opening episode, Penny and Amy tackle the latest Amazon Author Central crisis that's preventing authors from updating crucial marketing content on their profiles. Penny and Amy present the issue, as wel…

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How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490 27:48

1M ago27:48

27:48

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two. This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Bu…

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#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE) 40:46

2M ago40:46

40:46

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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08/31/25 Hour 1: The shooting at Annunciation Catholic School and how the issue transcends politics 1:00:00

2M ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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08/31/25 Hour 2: Hour 2: NFC North preview with Mark Heuring 1:00:00

2M ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Your Newsletter Is Worth More Than Your Social Media Followers 48:16

2M ago48:16

48:16

Have you been neglecting the most powerful marketing tool at your disposal? Your email newsletter provides something social media simply cannot—a direct line to readers without algorithm interference. Many authors resist starting newsletters because they believe they don't have enough subscribers or content ideas. This mindset creates a significant…

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Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489 27:13

2M ago27:13

27:13

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works. You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits you…

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John Ryland: From Ghost Stories to Gothic Novels 52:30

2M ago52:30

52:30

In this episode, I sit down with John Ryland, author of ten books in the Southern Gothic and dark psychological suspense genres. John grew up surrounded by the folklore and ghost stories of the South, which shaped his passion for storytelling from an early age. We talk about his journey from writing at 14 to self-publishing, and eventually moving i…

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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 23:04

2M ago23:04

23:04

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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08/24/25 Hour 1: Rep Kristin Robbins (R-Maple Grove) enters the GOP race for Governor; Will Gov. Tim Walz run for a third gubernatorial term? 1:00:00

2M ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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08/24/2025 Hour 2: A U.S. District court strikes down an anti-religious law passed by MN Dems in 2023; Are Vikings fans really that upset over male cheerleaders? 1:00:00

2M ago1:00:00

1:00:00

See omnystudio.com/listener for privacy information.By Northern Alliance Radio - Brad Carlson

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Goodreads Evolution: Amazon's Game-Changing Integration 38:53

2M ago38:53

38:53

Amazon has finally unleashed the full potential of its Goodreads acquisition, and savvy authors should be paying close attention. After years of minimal integration, Amazon has introduced a game-changing feature that transforms the Goodreads "Want-to-Read" shelf from a simple bookmarking tool into a powerful sales catalyst. When readers browse Amaz…