🚀 Listen Alexandra Gonzalez, Founder of Savvy Marketers, reveal how she transformed her global marketing firm into a $4B powerhouse—using AI, neuroscience, and purpose-driven leadership.
In this episode of Birdseye Leadership Talks, you’ll learn:
✅ How she turned a side hustle into a 97% client-retention business
✅ The AI breakthrough that predicted trends before ChatGPT existed
✅ Why she rejected tobacco giants to stay true to her values
✅ The $800M laundry sheet innovation that disrupted an industry
✅ Her advice for boards on navigating AI, tariffs, and uncertainty
🔗 Connect with Alexandra: https://www.linkedin.com/in/alexandra-m-gonzalez-96b86822/
🌐 Learn more: https://www.savvy-marketers.com/
📌 Chapters:
00:00 - Intro: Meet Alexandra Gonzalez
02:22 - From Corporate to Entrepreneur: The Leap of Faith
04:19 - Building a Business with 97% Client Loyalty
07:10 - AI & Neuroscience: The Secret to Market Research
11:13 - How Marketing Became the "Brain & Heart" of Companies
15:59 - $800M Laundry Sheets & Other Innovations
24:23 - How Motherhood Shaped Her Mission
27:53 - Final Advice for Leaders in the AI Era

Thank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.
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