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Content provided by Brian Henk, Richard New, and Jeremy Commandeur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Henk, Richard New, and Jeremy Commandeur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Target Markets - Ep. 56

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Manage episode 179888268 series 182523
Content provided by Brian Henk, Richard New, and Jeremy Commandeur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Henk, Richard New, and Jeremy Commandeur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

  • What's a target market?
  • Which markets are commonly considered in the board game industry?
  • Identifying the market that's right for your game.
  • Should I use elements to my game to fit a particular group of consumers?
  • Do publishers have a specific market in mind when they are scouting games?
  • How do things like ease of play and length of play factor into a market segment?
  • Should I design a game for a specific market?
  • Should designers put their target market on their sell sheet?
  • Are there specific conventions where you'll find publishers for specific markets?

  continue reading

100 episodes

Artwork

Target Markets - Ep. 56

Board Game Business Podcast

55 subscribers

published

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Manage episode 179888268 series 182523
Content provided by Brian Henk, Richard New, and Jeremy Commandeur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Henk, Richard New, and Jeremy Commandeur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

  • What's a target market?
  • Which markets are commonly considered in the board game industry?
  • Identifying the market that's right for your game.
  • Should I use elements to my game to fit a particular group of consumers?
  • Do publishers have a specific market in mind when they are scouting games?
  • How do things like ease of play and length of play factor into a market segment?
  • Should I design a game for a specific market?
  • Should designers put their target market on their sell sheet?
  • Are there specific conventions where you'll find publishers for specific markets?

  continue reading

100 episodes

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