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First Draft Live Ep 17: Inside CRE’s New Operating System (with Christian Ulbrich)

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Manage episode 515481806 series 3004698
Content provided by Andrew Nathanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Nathanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After years of cautious experimentation, CRE’s biggest players are finally scaling artificial intelligence.

JLL has been at the forefront of it, launching an in-house AI platform called Falcon that is cutting deal timelines from weeks to hours and automating the drudgery that once bogged down teams. The result is higher revenue per head, higher success rates when pitching and faster closings.

On this week’s show, CEO Christian Ulbrich gave a peek under the hood of how JLL is getting the most out of AI and how he sees it reshaping the industry.

It’s difficult to get an edge from AI, he said. Tools that drive productivity become table stakes within six months. The real differentiation only comes from new-to-market strategy, agentic AI that reinvents parts of CRE deal-making.

Still, the industry must act.

“Don’t wait too long,” he said. “The train has left the station and it is going at Japanese speed levels of train — very very fast.”

  continue reading

158 episodes

Artwork
iconShare
 
Manage episode 515481806 series 3004698
Content provided by Andrew Nathanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Nathanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After years of cautious experimentation, CRE’s biggest players are finally scaling artificial intelligence.

JLL has been at the forefront of it, launching an in-house AI platform called Falcon that is cutting deal timelines from weeks to hours and automating the drudgery that once bogged down teams. The result is higher revenue per head, higher success rates when pitching and faster closings.

On this week’s show, CEO Christian Ulbrich gave a peek under the hood of how JLL is getting the most out of AI and how he sees it reshaping the industry.

It’s difficult to get an edge from AI, he said. Tools that drive productivity become table stakes within six months. The real differentiation only comes from new-to-market strategy, agentic AI that reinvents parts of CRE deal-making.

Still, the industry must act.

“Don’t wait too long,” he said. “The train has left the station and it is going at Japanese speed levels of train — very very fast.”

  continue reading

158 episodes

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