My friend from NAWBO, Joanna Horton McPherson, is back on the podcast this week. Joanna and I love being friends because every conversation we have seems to turn into something big and brave. I hope you love this behind the scenes peek at what it's like in our friendship, and by the way... if these are the kinds of friends you want in your life, you can sit with us :) Come hang out with us on social media and in real life! Anyway, this week, Joanna and I are digging into this concept (and content pillar for BBB) of "Institutional Interrogation" and for Joanna, that brings up a lot of conversation around leading with core values. I talk about this a lot on this podcast, but in this episode, we are deep diving into all the ways it works in our favor to run our entire business based on our core values.

About Joanna:

Joanna Horton McPherson is a leader, serial entrepreneur, and speaker who specializes in the deeper aspects of leadership and personal fulfillment. Joanna helps mission-driven public figures develop their transformative message for audiences.

An advanced practitioner of Buddhist meditation and poet. Joanna focuses on inspiring the next generation of global leadership. She has founded several nonprofits and schools, one of which is near her home in Costa Rica.

Joanna obtained her Master’s in Education from Harvard University and serves as President-Elect for the National Association of Women Business Owners (NAWBO), Phoenix chapter.

Connect with Joanna:

https://joannahortonmcpherson.com/

https://www.linkedin.com/in/joanna-horton-mcpherson/

@joannahortonmcpherson on all socials :)

About Sarah:

Sarah K. Heeter is a seasoned entrepreneur, educator, speaker, and advocate for values-driven leadership. With over 15 years of experience in marketing and operations, she is the founder and CEO of Podfox Media, a globally recognized podcast production company, and the host of the globally-ranked podcast Big Brave Business, where she explores business ethics and revolutionary leadership. Sarah is also a member of the marketing and public policy committees for the National Association of Women Business Owners (NAWBO) Phoenix Chapter and teaches public policy at Arizona State University. She is passionate about inspiring businesses to prioritize integrity, inclusivity, and connection in their decision-making and leadership.

Launch Your Own Podcast:

Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.

https://launchmyshow.com/

Connect with Sarah Heeter & Big Brave Business:

https://www.instagram.com/sarahkheeter/

https://www.threads.net/@sarahkheeter

https://www.instagram.com/bigbravebusiness

https://www.youtube.com/@bigbravebusiness

Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
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