Best Sarah Heeter Podcasts (2025)

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130: The ROI of Radical Rest (Not Another 'Self Care' Podcast) 48:12

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16h ago48:12

48:12

Most business models are designed as if leaders are machines that never need accommodation, seasonal adjustments, or basic human recovery time. But what if the most radical thing you could do for your business is build rest into the foundation? This isn't about backpacking through Bali or luxury hotels (though no judgment if that's your thing). It'…

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129: When Marketing Becomes Manipulation 47:52

6d ago47:52

47:52

As entrepreneurs, we're constantly getting advice about psychology tactics and conversion strategies, but we're rarely taught how to tell the difference between persuasion and manipulation. If you've ever felt uncomfortable with a marketing tactic but weren't sure why, this episode will help you trust your gut and build a business that actually ser…

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128: Data Bias, Intuition, and Data-Driven Decision Making 1:02:26

15d ago1:02:26

1:02:26

American capitalism was built on racial exploitation, from the enslavement of Black people to institutionalized discrimination and its structural impact on our nation's economic and legal systems. This foundation didn't disappear when we moved to digital spreadsheets and analytics dashboards. It evolved. Here's what the business world won't tell yo…

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127: How Entrepreneurs are Uniquely Positioned to Serve Intersectional Communities 58:11

22d ago58:11

58:11

Here's what I've learned from successful entrepreneurs who navigate multiple marginalized identities: They're not succeeding despite their complex realities. They're succeeding because of them. When you can't follow the standard playbook, you're forced to innovate. Your intersectional identity isn't a business challenge to overcome. It's market int…

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126: Your Ancestors "Weren't Tech People" Either 49:14

29d ago49:14

49:14

Y'all know I'm not into too much 'woo' and spiritual stuff, but one thing I have been dipping my toes into is the anthropology of how we became who we are today - both as individuals as well as a collective society. My friend Regyna is back on the podcast today to chat about the historical roots of our natural instinct for resistance to change and …

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125: Policy Impacting Small Business Today 1:05:35

1M ago1:05:35

1:05:35

My entire career, I've heard entrepreneurs and leaders in business talk about the importance of building business in a policy vacuum. Whether it's because they think it's irrelevant, they don't want to alienate consumers, or they're afraid of getting canceled, the excuses are endless... realistically though, apolitical business is a myth. Especiall…

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BONUS: Leveraging Sales Psychology in Times of Economic Uncertainty 49:11

1M ago49:11

49:11

The online business world is having a collective breakdown. Everywhere I look, entrepreneurs are questioning everything: their offers, their messaging, their entire business models. The narrative is consistent: "Nothing's working anymore." "People aren't buying." "Maybe I should just give up." But what if the problem isn't your business? What if th…

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124: Your Business is Inaccessible (Let's Fix That) 55:01

1M ago55:01

55:01

Here we go with a really big and brave conversation. I brought together some incredible entrepreneurs and accessibility advocates to dig into what true accessibility in business actually looks like. Honestly, when you hear about the diversity of accessibility needs, it can feel overwhelming and expensive—it's tempting to just keep doing what you've…

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123: Generational Shifts of Leadership in the Current Political Climate 46:48

2M ago46:48

46:48

One thing the internet loves to talk about: the problems with the upcoming generation. I always took so much of the millennial commentary personally, until I realized every single generation gets the same judgment. In a world that is rapidly changing with evolving technology, ways of work, politics, and more... I thought it would be super interesti…

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122: When Productivity Becomes Toxic 1:00:55

2M ago1:00:55

1:00:55

Calling all workaholics, this one is for you. If you a little bit love working around the clock and think your work is one of the most fun parts of your life, let me just say, you've found your people. But we all know hustle culture and burnout are real - and that at some point, productivity becomes toxic. Meet Today's Speakers: Jacki Hayes is the …

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121: The Ethical Implications & Challenges of Generative AI 1:05:23

2M ago1:05:23

1:05:23

If you know me, you know I'm in my AI exploration era. But this hasn't come naturally to me, because the ethical complications around AI, especially generative AI, have literally kept me up at night. That's why I knew one of the first conversations we needed to have on season 3 is all abut the ethics of AI usage. My guests this week are Erika Stanl…

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120: Why Mission-Driven Branding Matters 48:43

2M ago48:43

48:43

What does it mean to create a brand that stands for something, and why does it matter? This week we are opening season 3, which looks a little bit different! Each week, we'll be opening the podcast with a Big Question, and some of the bravest thought leaders in online business will come together to mastermind our way through the question. Today's e…

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119: Designing Accessible Events and Embracing Your Redemption 51:08

3M ago51:08

51:08

My guest this week shares about how she's rebranding health setbacks due to developing chronic illness to her redemption era. There is so much to unpack there - about work and accesibility, enterpreneurship as a literal life-saving measure, and resilience after trauma. But furthermore, this has become part of the way Jessica Naves runs her design b…

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118: Getting Out of Your Comfort Zone and Learning From Others 46:35

3M ago46:35

46:35

Sara Hollander joins me on the podcast this week to talk about getting outside of your comfort zone and learning from people outside of your industry. It can be easy to get stuck in learning only from other people who do the same kind of business you do, and who have come before you or achieved what you are dreaming of. But the real magic, and the …

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117: Questioning Everything and Chasing Shiny Objects 40:53

3M ago40:53

40:53

When was the last time you paused to ask, "Why am I doing this?" This week on the Big Brave Business podcast, I spoke with Deb Podlogar (The Mocktail Mom) about something we all struggle with as entrepreneurs: questioning our current direction while fighting the pull of shiny object syndrome. Deb's journey represents a powerful business transformat…

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116: Learning from the Ancestral Wisdom of Resilience 43:57

3M ago43:57

43:57

This week, I welcome back my friend Hady Mendez to discuss how we navigate uncertain times while staying true to our missions. As DEI programs face backlash and many organizations retreat from their commitments, Hady shares how she's responding with renewed purpose and determination through writing a book focused on helping underestimated employees…

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115: The Rise & Fall of DEI and Performative vs. Intentional Decision-Making 53:49

4M ago53:49

53:49

In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with the conviction of zealots. And now? Those same companies are scrubbing DEI language from their websites faster than you can say "political backlash." In this week's episode with DEI and Learni…

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114: When to Focus on Audience-Building: Becoming Known an Expert Authority 56:53

4M ago56:53

56:53

One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice abo…

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113: Reframing Resilience in Life and Business 51:00

4M ago51:00

51:00

In this week's Big Brave Business episode, Alison Smith completely flips the script on what resilience actually means—and it's not about constantly bouncing back from hardship. Resilience isn't about recovery from challenges. It's about "springing back into the shape of ourselves." Alison shares the etymology of "thrive," which actually means "to g…

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112: Paradigm Shifts, Emotional Intelligence, and Unlearning 45:51

4M ago45:51

45:51

My guest this week, Alex, has this gift of getting to the root—of seeing where the story behind the strategy is still running the show. She doesn’t offer formulas. She offers questions: → Who are you outside of what you produce? → What systems trained you to hustle for validation? → How often are you overriding your body in service of your business…

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111: Tapping Into Your Intuition: What does 'being in alignment' even mean? 43:05

4M ago43:05

43:05

If you've listened to this podcast since season 1 with my co-host and biz bestie Amanda, you probably already know that both Amanda and I are a more than a little skeptical when it comes to all things "woo." But in this week's episode, I got to meet a mutual friend Regyna Curtis, who leans all the way in on "woo." And, you might be as shocked as I …

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110: Institutional Interrogation Leading with Core Values 48:09

5M ago48:09

48:09

My friend from NAWBO, Joanna Horton McPherson, is back on the podcast this week. Joanna and I love being friends because every conversation we have seems to turn into something big and brave. I hope you love this behind the scenes peek at what it's like in our friendship, and by the way... if these are the kinds of friends you want in your life, yo…

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109: Not Good Enough: Imposter Syndrome and Starting Over 44:40

5M ago44:40

44:40

This week, I'm joined by new friend Diem Koole to talk all about her layoff story, the social and cultural (and internal!) pressure about achievement related to being laid off and pursuing entrepreneurship, and so much more. If you've ever felt you're not good enough, especially in the midst of a layoff season, you are going to relate to this episo…

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108: Sales Strategies Based on Human Connection 50:10

5M ago50:10

50:10

Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and invite them on the podcast. That's because with one really high impact post, I can tell that we could have an interesting and big, brave conversation about business. And really, that's the power…

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107: What Business Coaching Should Look Like 1:05:13

5M ago1:05:13

1:05:13

If you've been listening to this podcast for awhile, you know I'm skeptical of business coaching, even though it's part of what I do. I've been one of the lucky ones on the receiving end of a massive investment into business coaching that didn't match my expectations or financial obligation, and I generally feel burned by the industry, like so many…

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106: Should You Start a Non-Profit? 53:11

6M ago53:11

53:11

One of the things I've been thinking about for my own business is staring a non-profit/charitable arm in the Podfox umbrella. But meeting Paulaska Ramirez, my guest today, led to my realization that I never considered a non-profit as a business structure when I first became an entrepreneur. I definitely had the mindset that I was "staring a busines…

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105: Capitalism, Anger, and Entrepreneurship as Public Service 47:47

6M ago47:47

47:47

At the crux of what I've been doing here with Big Brave Business is the question, "How do you become an entrepreneur, and grow and scale a business, with anti-capitalist values?" One of the reasons why my guest today, Joanna Horton McPherson, and I became instant friends is because people with shared values like that are really naturally drawn toge…

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104: Scaling & Growing While Rejecting Hustle Culture 34:35

6M ago34:35

34:35

Sammy Bohannon, my guest this week, and I bonded over the complexities of blending personal and professional relationships, and the importance of understanding each team member's unique needs and working styles. Sammy's teaching background has clearly shaped her ability to connect deeply with clients, and I was really interested to learn more about…

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103: Why Business Leaders Refuse to Be Brave About DEIB 55:19

6M ago55:19

55:19

We all remember the rise of emphasis on DEIB following George Floyd's murder and the increased attention on the Black Lives Matter movement in 2020. But shortly after, in 2023, those DEIB programs and priorities started declining. Now, there is almost a point of pride among companies retiring their DEIB programs and ERGs. My guest today, Michelle B…

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102: The Ethics of Community-Building and Networking 52:01

7M ago52:01

52:01

I'm thrilled to welcome Gabby Borrero, the queen of community, to the podcast this week. Gabby is an entrepreneur, strategist, and numbers geek who helps mission-driven business owners build their network and their business. In this episode, Gabby and I dive deep into the power of networking, finding the right communities, and building authentic co…

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101: Deeply-Rooted Psychological Stories and Healing Your Inner Child 45:59

7M ago45:59

45:59

This week, I'm joined by a new friend, Bri Norberg. In this episode, Bri and I get really vulnerable and share some of our deeply rooted stories from childhood and how they've shown up in our entrepreneurship journeys. Entrepreneurship shines a spotlight on literally all of your crap and you don't have a choice but to deal with it one way or anothe…

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100: Digital Courses are Dead (Just Kidding, Your Course is Just Broken) 49:15

7M ago49:15

49:15

Everyone is making predictions about online business in 2025 - what's in, and what's OUT. I know a lot of people are including digital courses and group programs in their predictions, but my episode title is actually just a joke - I think online learning is pivotal for the future, but the thing is, it's got to be done WELL. So I've brought my frien…

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99: Radical Responsibility in Business and Life 56:37

7M ago56:37

56:37

You've heard me mention Be You Brand Live, an event I spoke at a few months ago hosted by my friend Ati Grinspun in Las Vegas. One thing I LOVE about my friendship with Ati is that she really pushes me not just out of my comfort zone, but to really explore and challenge how my core values show up in different contexts. A great example of this is th…

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98: The Intersection of White Supremacy and Entrepreneurship 55:56

8M ago55:56

55:56

This conversation with Taina Brown is a powerful exploration of the insidious ways that white supremacy and capitalism have infiltrated online entrepreneurship. As a white woman, it was eye-opening to hear Taina's firsthand experiences navigating these systems as a non-white entrepreneur. Her insights on the coded language, biased algorithms, and l…

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97: Legal Fearmongering, Strategies, and Opportunities for Entrepreneurs 50:12

8M ago50:12

50:12

One of my favorite resources in online business is my friend Amber Gilormo. She's a lawyer who runs an agency providing resources and contract templates for small businesses like ours. I personally use several of her templates and she's my go-to for all my legal questions. I'm even an affiliate for her program! I've learned so much just from follow…

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96: Feminist Business, Accountability, and Marketing 1:05:58

8M ago1:05:58

1:05:58

This week, my guest, Becky Mollenkamp, and I are talking about taking up space and showing up authentically, even in the face of criticism, when operating from a place of intersectional feminist values. I was really curious to hear about Becky's experience navigating social media as an outspoken advocate, and the challenges of building a business a…

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95: Shame, Guilt, and Insecurity about Visibility and Financial Investments 50:55

8M ago50:55

50:55

One person who might just be more critical of the online coaching industry than I am is my new friend and today's guest, Lindsay Hyatt. She particularly uses her online platform to speak about the shame that so many entrepreneurs feel, especially around financial investments they've made into coaching scams. In today's episode, we're dissecting the…

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94: Entrepreneurial Innovation is Brave 49:18

8M ago49:18

49:18

In today's episode, I had the pleasure of chatting with Jordan Gill, the automation expert and business mentor behind Systems Saved Me. We dove deep into the topic of innovation in business - what it really means, how to approach it, and why it's so important, even when things feel tough. Jordan shared some fantastic questions and prompts to help s…

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93: The Politics of Business & Entrepreneurship 57:10

9M ago57:10

57:10

This week, I'm joined by Alexandria Alecci of Alecci Media. Alexandria's passion for cultivating a diverse, values-driven culture in her marketing agency really resonated with me and the core mission of Big Brave Business. From her international experiences shaping her unique perspective on work-life balance to her thoughtful approach to navigating…

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92: Healing Your Relationship with Money & Sales 53:58

9M ago53:58

53:58

We haven't had a ton of money conversations on this podcast, so when I connected with Neysa on threads and she was dropping truth bombs about money and sales, I KNEW we had to have a conversation for the podcast. In addition to talking about our personal relationships with money, Neysa is also sharing her framework for approaching sales and it is g…

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91: Using Your Personal Filter to Make Decisions in Life & Business 40:40

9M ago40:40

40:40

One thing I've questioned so much in the past few years is - "Why do we consider 'hard work' a virtue?'" Some of the hardest working people in the world are the least productive, least 'successful,' and least wealthy - and yet the wealthiest folks in the world don't work anywhere near as hard as those living under the poverty line. Where does the m…

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90: Assessing Your Strengths for Business Leverage 47:28

9M ago47:28

47:28

When you spend a lot of time in the spaces online where people are discussing online business (especially typical coaching spaces), you'll hear a lot of "one-size-fits-all" advice - about online courses, memberships, high ticket offers, low ticket offers, focusing on one thing, and raising your prices, just as a few common examples. But the reality…

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89: Marketing Your Business Beyond Social Media 49:16

10M ago49:16

49:16

It seems like every time you try to talk to someone about 'marketing' in the online business coaching space, they just want to talk about social media. Now don't get me wrong, social media is full of opportunities for personal branding, marketing, and messaging. BUT... there are so many other ways to market your business! Emily Aborn is back this w…

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88: Mental Health Challenges and Suicidal Ideation Among Founders 47:54

10M ago47:54

47:54

When I asked today's guest (my friend Dee Ntšala) what was on her heart to talk about during this episode, she mentioned a really intense, staggering statistic about the mental health challenges that entrepreneurs face. Did you know that founders are more likely to have suicidal ideation? I didn't, so this conversation floored me. Here's the resour…

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87: Radical Self Care for Leaders in Business 44:54

10M ago44:54

44:54

Y'ALL my friend Dr. Cherie is my guest on the podcast today and you are going to love her as much as I do. She is sharing all about radical self care and burnout for entrepreneurs - but this is not the conversation about burnout you've heard before. Dr. Cherie literally has a PhD in this stuff - her dissertation was all about what causes burnout an…

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86: Making Big Brave Moves to Scale Your Business 49:41

10M ago49:41

49:41

If you could sit down with someone who runs multiple 7-figure businesses and just chat with them about what it's like, and how they got there, and what they're working on, would you be as excited as I was to be joined for this week's episode by my friend, Sarah Williams of Launch Your Box? Sarah is one of my favorite friends and mentors in business…

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85: Doing Business Your Way: A Revolution 45:08

11M ago45:08

45:08

What a treat to introduce you to my friend, Jacki Hayes. Her podcast, Here's What I Learned, is all about doing business your way and I've been honored to be a guest on her show a couple of times already. This week on Big Brave Business, we're turning the tables to talk to Jacki about what it means to do business her way, and also why the concept o…

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84: Overachieving as an Identity 56:30

11M ago56:30

56:30

This conversation with my friend and colleague, Lisa Zawrotny, changed my life. Maybe a little change, but honestly it's stayed with me since we spoke and it is something I have been able to reflect on every day. Not only did we discuss the concept of overachieving, especially as part of our identity (if you've been listening to this podcast for aw…

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83: Collaborations, Community, and Core Values 50:23

11M ago50:23

50:23

This week I welcomed my friend and colleague, Ana Xavier. From the time Ana and I first connected on Instagram, I have been struck by her refreshingly approachable and authentic energy - a stark contrast to the "gatekeepers" I've encountered in the podcasting world. Ana shares how she's built a thriving business by staying true to her values of col…

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82: Effective Team Leadership and Big Brave Personal Growth 48:46

11M ago48:46

48:46

This week, I'm joined by my friend & long-term client, Candace D'Agnolo. She's been an entrepreneur for over 25 years and has built and scaled brick-and-mortar businesses, retail business, service-based businesses, and digital businesses. When it comes to starting, scaling, and selling businesses, Candace is my go-to expert. So it's no surprise tha…