Our guest today is Neela Mistry-Bradshaw. Neela has had a 25-year career building marketing teams in the B2B tech sector. Earlier this year she founded Align to “help businesses close the gap between marketing and sales.” She tells us how she does this as well as the importance of good localization and how to use AI strategically.

Connect with Neela on LinkedIn: https://uk.linkedin.com/in/neela-mistry-bradshaw-31375125

We hope you enjoy this episode!
Please don’t forget to subscribe to our channel and to let us know your thoughts below in the comments.
– Amanda, Bruno, and the beyondthewords podcast team

Connect with Amanda Stauffer on LinkedIn: https://www.linkedin.com/in/amstauffer/
Connect with Bruno Combart on LinkedIn: https://www.linkedin.com/in/brunocombart/
Link to the Zeitgeist website: http://www.zeitgeist.eu.com/
You can also write to [email protected]

Listen to beyondthewords on these podcast platforms:
Spotify: https://open.spotify.com/show/5YXINVns0Hpr80BeT1ONAg
Apple Podcasts: https://podcasts.apple.com/us/podcast/beyond-the-words/id1736761753
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#podcast #fyp #localization #l10n #translation #transcreation #beyondthewords #globalcontent #languageandculture #internationalmarketing #multilingualstrategy #zeitgeist
Beyond the Words is a podcast hosted by Amanda Stauffer and Bruno Combart that explores the intersection of language, culture, and communication. Created by Zeitgeist, this show dives deep into the world of localization, translation, and transcreation, spotlighting the voices shaping the global content space. Each episode features insightful conversations with localization experts, marketing professionals, and global strategy leaders who share real-world stories and forward-thinking perspectives. Whether you're navigating multilingual campaigns, managing L10N workflows, or exploring how to make messaging resonate across borders, this podcast is your go-to guide. Tune in for discussions around AI in localization, internationalization best practices, career growth in the industry, and the future of cross-cultural content.