Best Transcreation Podcasts (2025)

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Why Storytelling is the Most Underrated Skill in Business | With Morana Perić | beyondthewords 24:13

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16d ago24:13

24:13

Our guest today is Morana Perić, Director at Localization and DeepL. She tells Amanda and Bruno what it's like to use DeepL at DeepL, what good localization really means to her and why storytelling is the most underrated skill in business. Connect with Morana on LinkedIn: https://www.linkedin.com/in/moranaperic/ We hope you enjoy this episode! Plea…

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CLOSE THE GAP BETWEEN MARKETING AND SALES | With Neela Mistry-Bradshaw | beyondthewords 26:55

30d ago26:55

26:55

Our guest today is Neela Mistry-Bradshaw. Neela has had a 25-year career building marketing teams in the B2B tech sector. Earlier this year she founded Align to “help businesses close the gap between marketing and sales.” She tells us how she does this as well as the importance of good localization and how to use AI strategically. Connect with Neel…

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CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco 30:26

1M ago30:26

30:26

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional r…

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SHORTFALLS OF AI IN THE CONTENT CREATION AND TRANSCREATION PROCESS | With Rik Grant | beyondthewords 42:50

1M ago42:50

42:50

Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content …

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NURTURE YOUR LOCALIZATION EFFORTS AFTER THEY'VE BEEN PUBLISHED | With Teresa Toronjo | beyondthewords 38:34

2M ago38:34

38:34

Today's guest on Beyond the Words is Teresa Toronjo. Teresa has been working in languages for over a decade, first as a language teacher before moving to localization management. She currently works at freelance marketplace Malt as well as teaching courses in localization through Localization Academy. She talks to Amanda and Bruno today about worki…

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CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story 57:41

3M ago57:41

57:41

In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. We got deep into how a single leather bag turned into a brand people brag about…

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CCR329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI with Lolita Allgyer 1:01:35

3M ago1:01:35

1:01:35

In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client (me), and what followed was an honest, curio…

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CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less) 44:54

3M ago44:54

44:54

In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journe…

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CCR327: Behind The Copy with Chris Haddad – “Manipulate Responsibly” 1:12:43

5M ago1:12:43

1:12:43

In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back. We go deep into the psychology of persuasion, the evolutio…

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CCR326: Introvert’s Guide To Rich Relationships with Selena Soo 40:37

6M ago40:37

40:37

Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That’s exactly what Selena Soo teaches in this episode. She’s built a thrivin…

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CCR325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld 38:39

7M ago38:39

38:39

Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audie…

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CCR324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy 38:56

8M ago38:56

38:56

Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome. In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many copywriters stuck. We dive into the origins of imposter s…

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CCR323: Fifty Copywriters Competed for a House Gig with Jeff Walker - What We Learned w/ guest Dan Walker 26:19

8M ago26:19

26:19

In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic…

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#036: Multiculturalism, Intergenerational Gaps, and Social Inclusion with Rana Ebrahimi 35:42

8M ago35:42

35:42

Send us a text In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN). Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience…

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#035: Multiculturalism in Australia: Migrant and Refugee Integration with Sandra Elhelw 52:23

9M ago52:23

52:23

Send us a text In this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds ca…

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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner 48:05

9M ago48:05

48:05

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends…

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#034: An Exploration of Forensic Translation and Interpretation with Carl Gene Fordham 44:04

9M ago44:04

44:04

Send us a text In this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT). Carl, who is fluent in Mandarin, shares his journey from general translation to the specialize…

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CCR321: "If It’s Hard, You’re Doing It Wrong: The Path to Mastery with Jeremy Bellotti" 51:49

10M ago51:49

51:49

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable…

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CCR320: W.R.I.T.E N.O.W. framework with Kevin Rogers 24:47

10M ago24:47

24:47

Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering this more than ever since large language models came int…

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#033: Amplifying Young Multicultural Voices with Saad Khalid 30:57

10M ago30:57

30:57

Send us a text In this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian i…

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[Marketing Edition] The secret to Global Growth Marketing | With Tamanna Chanana | beyondthewords 28:27

11M ago28:27

28:27

Welcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it chang…

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#032: Brand Global, Adapt Local with Nataly Kelly 56:30

11M ago56:30

56:30

Send us a text In this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her j…

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#031: How Language Tech, AI, and Holoportation Are Shaping the Future with Dieter Runge 41:52

11M ago41:52

41:52

Send us a text In this episode of The Native Experience podcast, we explore the fascinating world of language technology with Dieter Runge, co-founder and VP of Global Strategy at Boostlingo. Dieter shares how his love for Star Trek and its futuristic technology, like the Universal Translator, inspired him to create groundbreaking real-time transla…

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#030:Creating Access & Equity: The Role of Language Services in a Multicultural Society with Leigh Cox 42:17

12M ago42:17

42:17

Send us a text On this episode of The Native Experience Podcast, Leigh Cox, Director of Language Services Policy at the Department of Home Affairs shares his insights into the evolving world of language services, multiculturalism, and the importance of access and equity in government services. We explore the critical role language plays in fosterin…

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CCR318: Lizzie Mills builds a copywriting family business 33:31

1y ago33:31

33:31

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie, along with her husband, Steve, lead their family busine…

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#029: Global Insights: Localization, Language Preservation, and Remote Work with Eddie Arrieta 1:04:23

1y ago1:04:23

1:04:23

Send us a text In this episode of The Native Experience podcast, we explore the intersection of remote work, cultural integration, and language preservation in global business. We highlight how MultiLingual is leading efforts to preserve endangered languages, with insights on navigating cultural differences and adapting to diverse work ethics. Eddi…

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[Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords 24:43

1y ago24:43

24:43

Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall brand…

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[L10N Edition] A Journey Through Both Sides of the Localization Industry | With Mariana Attie and Bruno Combart | beyondthewords 22:59

1y ago22:59

22:59

Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time …

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#028: Insights Into Native Experience Marketing with Mark Saba 41:16

1y ago41:16

41:16

Send us a text In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo. We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic tea…

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[L10N Edition] A Conversation on Localization in Your Everyday Life | With Flogerta Lesi and Bruno Combart | beyondthewords 40:09

1y ago40:09

40:09

In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation…

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[Marketing Edition] How to Get Noticed at Cannes Lions | With Christiane Greilach and Bruno Combart | beyondthewords 38:09

1y ago38:09

38:09

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights …

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#027: The Future of Writing with Tim Brookes 51:46

1y ago51:46

51:46

Send us a text On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writin…

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CCR316: How Tom became Rich Schefren’s new copywriter 37:12

1y ago37:12

37:12

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and clearly Tom has them. In this episode you’ll hear directl…

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#026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2] 50:52

1y ago50:52

50:52

Send us a text On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate t…

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[L10N EDITION] A CONVERSATION ON THE STATE OF AI AND TRANSLATION TECH | With Alex Góra and Bruno Combart | beyondthewords 29:14

1+ y ago29:14

29:14

Welcome to a new episode of Beyond the Words, where we speak to Alex Góra. Alex graduated from Dublin City University with a Master of Science in Translation Technology in 2021, and is now a Senior Localization Specialist within the Global Experience team at Qualtrics. In this podcast, she shares her experiences working with translation technology,…

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A JOURNEY FROM TRANSCREATION TO B2B TECH MARKETING | With Marina Mann and Bruno Combart | beyondthewords 33:28

1+ y ago33:28

33:28

In this episode of Beyond the Words, Marketing Edition, we speak to Marina Mann, Digital Marketing Manager for the DACH, Northern & Eastern European regions at Genesys. Marina epitomizes the successful transition from #Localization to the world of International #B2B #TechMarketing. In this podcast, she gives her #1 ingredient for a good #multilingu…