Best Transcreation Podcasts (2025)

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28 - Exophonic Storytelling for Brands and Transcreation - A chat with Mages Ruiz Diaz 43:49

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4d ago43:49

43:49

Send us a text Hello friends and welcome to the last episode of the Exophonic writer Podcast of 2025. I have great company! Join me on my chat with Mages Ruiz Diaz from Acts of Imagination, as we discuss how we both brought our Argentinian cultural backgrounds to our work here in Australia. Also, we touched on particularly interesting topics such a…

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27 - Cultural Literacy and Exophonic Writing - with Dr Gabriel García Ochoa 34:47

2M ago34:47

34:47

Send us a text Hi exophonic friends, We are here again with yet another amazing guest! Dr Gabriel García Ochoa is a Mexican-born academic and writer based in Melbourne, Australia. He teaches at Monash University, where his work explores cultural literacy, world literature, and translation. He has been a Visiting Scholar at Harvard University and is…

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CCR333: Why We Buy What We Buy In Stores with "The Retail Doc" Bob Phibbs 50:18

2M ago50:18

50:18

If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you. Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and Kevin unpack what it means to sell with soul in a world t…

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26 - Hand out a sample of your work (my novel "Tango Masala" read aloud) 22:10

2M ago22:10

22:10

Send us a text Hello Exophonics, As promised, here are the first few chapters (poems) of my debut novel Tango Masala. I tried my best and I hope you like it (but much respect for voice actors!)I read the first 46 pages, and the following poems: Comfort Zone Hamster Palace The Millers Liam Micro Lila and Rim Pink House Castle-hotel Check Mate Milan …

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CCR332: From Freelancer to Founder: How Chris Orzechowski Built a Business That Prints Email Profits 55:35

3M ago55:35

55:35

If you've ever hit that wall in your freelance career where you're booked solid, your income looks good on paper, but somehow you feel stuck, this episode is going to hit you square in the chest. Chris Orzechowski is one of the few freelance copywriters who managed to break free from the "busy but broke" trap. He's written for huge eCommerce brands…

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25 - Early and surprising lessons from self-publishing my book 27:39

3M ago27:39

27:39

Send us a text Hi, exophonics! ✨ Let me share with you all that I'm learning as a newly self-published exophonic author. We'll talk about: why your friends may not read your book stocking your book in real-life bookstores and libraries where is a good place to promote your indie-publish book. Plus, if you stick until the very end I'll tell you one …

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Why Storytelling is the Most Underrated Skill in Business | With Morana Perić | beyondthewords 24:13

4M ago24:13

24:13

Our guest today is Morana Perić, Director at Localization and DeepL. She tells Amanda and Bruno what it's like to use DeepL at DeepL, what good localization really means to her and why storytelling is the most underrated skill in business. Connect with Morana on LinkedIn: https://www.linkedin.com/in/moranaperic/ We hope you enjoy this episode! Plea…

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24 - Recognising what you're doing right as a writer - a chat with book coach Karmen Spiljak 39:20

4M ago39:20

39:20

Send us a text Whether to reach a wider audience, or to detach yourself from saying hard things, or because your native language has a very complex writing system. Whatever the reason that brings you to write in a non-native language... this is a story that only you can tell, so write it! In conversation with author and book coach Karmen Spiljak, w…

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CLOSE THE GAP BETWEEN MARKETING AND SALES | With Neela Mistry-Bradshaw | beyondthewords 26:55

4M ago26:55

26:55

Our guest today is Neela Mistry-Bradshaw. Neela has had a 25-year career building marketing teams in the B2B tech sector. Earlier this year she founded Align to “help businesses close the gap between marketing and sales.” She tells us how she does this as well as the importance of good localization and how to use AI strategically. Connect with Neel…

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CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco 30:26

4M ago30:26

30:26

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional r…

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23 - "Lite House" a special platform for Exophonic Writers - with Danae Spyrou 37:12

5M ago37:12

37:12

Send us a text Once upon a time... when I was researching for exophonic resources (right before launching the very first episode of this podcast) I came across a website that was boasting exophonic poetry and short stories. I was surprised because honestly there wasn't much for and about exophonic writers other than a bunch of articles that were al…

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SHORTFALLS OF AI IN THE CONTENT CREATION AND TRANSCREATION PROCESS | With Rik Grant | beyondthewords 42:50

5M ago42:50

42:50

Welcome to a new episode of Beyond the Words. Today Bruno and Amanda are speaking to Rik Grant, Global Head of Language and Cultural Services at international marketing agency Tag Worldwide. Rik talks to us about transcreation, assessing quality in languages you don't speak yourself, B2B vs B2C brand voices, and the shortfalls of AI in the content …

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22 - Season 2 teaser: amazing guests, be a supporter of the show and exophonic MERCH! 🤩 13:25

5M ago13:25

13:25

Send us a text Hiiiii 🙃 The Exophonic Writer Podcast is back, baby! 💪 😎 And we have a great season ahead... In this season, we'll talk about early lessons of a self-published author, a website that's especially looking to publish exophonic writers, a book coach who works with exophonic writers, the relationship we have with our second language, the…

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NURTURE YOUR LOCALIZATION EFFORTS AFTER THEY'VE BEEN PUBLISHED | With Teresa Toronjo | beyondthewords 38:34

5M ago38:34

38:34

Today's guest on Beyond the Words is Teresa Toronjo. Teresa has been working in languages for over a decade, first as a language teacher before moving to localization management. She currently works at freelance marketplace Malt as well as teaching courses in localization through Localization Academy. She talks to Amanda and Bruno today about worki…

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CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story 57:41

6M ago57:41

57:41

In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They'll Fight Over It When You're Dead. Dave's story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. We got deep into how a single leather bag turned into a brand people brag about…

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CCR329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI with Lolita Allgyer 1:01:35

6M ago1:01:35

1:01:35

In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client (me), and what followed was an honest, curio…

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CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less) 44:54

7M ago44:54

44:54

In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it's like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journe…

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CCR327: Behind The Copy with Chris Haddad – "Manipulate Responsibly" 1:12:43

8M ago1:12:43

1:12:43

In this special Behind The Copy session, I'm joined by one of the most legendary and unfiltered voices in copywriting—Chris "Mr. Moneyfingers" Haddad. If you've ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters... Chris holds nothing back. We go deep into the psychology of persuasion, the evolutio…

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CCR326: Introvert's Guide To Rich Relationships with Selena Soo 40:37

9M ago40:37

40:37

Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun? That's exactly what Selena Soo teaches in this episode. She's built a thrivin…

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CCR325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld 38:39

11M ago38:39

38:39

Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We're talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it's going to take to connect with a younger, savvier audie…

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CCR324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy 38:56

11M ago38:56

38:56

Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome. In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many copywriters stuck. We dive into the origins of imposter s…

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CCR323: Fifty Copywriters Competed for a House Gig with Jeff Walker - What We Learned w/ guest Dan Walker 26:19

11M ago26:19

26:19

In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic…

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21 - SEASON FINALE: I've self-published my first novel and I'll tell you everything I've learnt 47:40

12M ago47:40

47:40

Send us a text Hi, exophonics. I know... it's been a minute. But I have a really good excuse. I've been working on the publishing process of my first novel: TANGO MASALA!!! Tango Masala is a psychological coming-of-age drama written in verse, about Bianca, a language teacher living in Buenos Aires and Milan, an Indian businessman bearing a job prop…

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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner 48:05

1y ago48:05

48:05

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends…

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CCR321: "If It's Hard, You're Doing It Wrong: The Path to Mastery with Jeremy Bellotti" 51:49

1y ago51:49

51:49

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable…

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CCR320: W.R.I.T.E N.O.W. framework with Kevin Rogers 24:47

1y ago24:47

24:47

Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual "writing of words" accounted for maybe a third of the conversation. The majority of the episodes were about the "living and thinking" behind the words. I've been pondering this more than ever since large language models came int…

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[Marketing Edition] The secret to Global Growth Marketing | With Tamanna Chanana | beyondthewords 28:27

1y ago28:27

28:27

Welcome to a new episode of Beyond the Words, where we speak to Tamanna Chanana. Tamanna is an International Speaker and Podcaster, alongside being a Senior Manager of Global Growth Marketing at Whatfix. In this podcast, she speaks about what it is to be a T-Shaped Marketer as well as her journey in becoming a LinkedIn Top Voice and it how it chang…

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CCR318: Lizzie Mills builds a copywriting family business 33:31

1+ y ago33:31

33:31

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie, along with her husband, Steve, lead their family busine…

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[Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords 24:43

1+ y ago24:43

24:43

Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall brand…

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[L10N Edition] A Journey Through Both Sides of the Localization Industry | With Mariana Attie and Bruno Combart | beyondthewords 22:59

1+ y ago22:59

22:59

Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time …

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[L10N Edition] A Conversation on Localization in Your Everyday Life | With Flogerta Lesi and Bruno Combart | beyondthewords 40:09

1+ y ago40:09

40:09

In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation…

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[Marketing Edition] How to Get Noticed at Cannes Lions | With Christiane Greilach and Bruno Combart | beyondthewords 38:09

1+ y ago38:09

38:09

Welcome to a new episode of Beyond the Words, where we speak to Christiane Greilach, a seasoned Leader in international #B2B #TechMarketing. Christiane started her career in journalism and copywriting. She spent over 11 years in different marketing positions at #HP and she is now Global Senior Marketing Manager at AutoDesk. She shares her insights …

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CCR316: How Tom became Rich Schefren's new copywriter 37:12

1+ y ago37:12

37:12

Tom Hammaker's life in copywriting took a radical turn last month when he was hired to become Rich Schefren's copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it "The Goods," and clearly Tom has them. In this episode you'll hear directl…

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20 - Mapping your Writing Journey to Beat Imposter Syndrome 39:28

1+ y ago39:28

39:28

Send us a text Hello, Exophonics! In this episode I'll share with you a map of the milestones of my (still very young) trajectory in this writerly life. My aim is to inspire you to do the same with your own journey and, like that, beat IMPOSTER SYNDROME, once and for all!...Or at least try. 😉 Let's gooo!✨ Show notes: My Paris blog (in Spanish): htt…