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Xmas campaigns - where's the PR?

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Manage episode 519312564 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast.

Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s.

The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well.

In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers.

The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

221 episodes

Artwork
iconShare
 
Manage episode 519312564 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast.

Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s.

The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well.

In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers.

The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

221 episodes

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