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John Lewis on Christmas campaign trends

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Manage episode 448771340 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.

Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.

Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.

He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.

The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.

Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

194 episodes

Artwork
iconShare
 
Manage episode 448771340 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.

Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.

Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.

He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.

The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.

Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

194 episodes

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