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Are your salon packages costing you more than they make? In this episode of the Beyond the Mirror Podcast, Jodie Fielden and Adri Varga break down how to build profitable salon memberships and packages that drive recurring revenue without draining your time or energy.

Successful salon memberships require strategic planning and accurate cost analysis to ensure profitability while delivering value to clients. When designed thoughtfully, memberships increase client retention, provide predictable revenue during quiet months, and encourage higher spending.
• Know your numbers – calculate exact costs of services including product, time, wages, and overhead
• Build memberships based on real profit margins, not arbitrary industry standards
• Focus on adding value rather than discounting to maintain profitability
• Keep membership structures simple with maximum three tiers that clients can easily understand
• Include high-margin, low-labor services as membership benefits
• Launch memberships alongside price increases to ease the transition for clients
• Prepare your team thoroughly – they must understand and believe in the membership value
• Create transparent terms and conditions to build trust with clients
• Test new membership structures organically before launching marketing campaigns
• Leave room for upselling – clients who prepay are more likely to add services
If you're interested in creating a profitable membership structure for your salon, book a complimentary Salon Accelerator session with Jodie. Find us on Instagram and Facebook @focusgdt or click the link in the description.
Whether you’re a salon owner, beauty entrepreneur, or just starting out this episode will change how you think about pricing and client loyalty.

🕒 Timestamps:

02:00 welcome
03:02 Why Pricing and Profit Margins Come First
05:20 Top 5 Membership/Package Mistakes
21:39 What Makes a Great Membership or Package
33:51 Benefits of Memberships & Packages

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