As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers.

This season, ethical sales practices are key. Moving away from high-pressure tactics to focus on customer-centric approaches builds trust and fosters loyalty. Diversifying channels - like writing, podcasting, and broadening product offerings - creates stability and reaches a wider audience.

Above all, ensure purchasing feels joyful, not desperate. By prioritising authentic engagement and value, sales teams can make this holiday season memorable for customers and beneficial for business.

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