Brand and business coach (and mom of three) Morgan Falls joins me to talk about building a values-aligned coaching business without burning out. We cover moving from perfectionism to self-trust, why “strategy hopping” stalls momentum, how to design offers that fit real life (think course + community + Voxer/Telegram support), and practical ways moms can create focus, connection, and results in the margins of a busy day. If you want sustainable sales and a brand that feels like you, this one’s packed with clarity and calm, not hustle.

• Why self-trust beats perfectionism for consistent growth

• The problem with “strategy hopping” and how to stay the course

• Designing containers that match your life (course + coaching hybrid)

• Simple time tactics for moms: five-minute connection rule, micro-blocks, revenue-first tasks

• How authenticity and connection convert better than one-size-fits-all playbooks

• When mindset and embodiment matter more than “the perfect how”

online business coach, coaching business strategy, mom entrepreneur, values-aligned business, perfectionism in business, self-trust, sustainable sales, brand strategy, telegram coaching, voxer coaching

CONNECT WITH MORGAN

• Connect with Morgan on Instagram: @morganjfalls

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