AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”

In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:

• How AI gathers data about your brand — and why traditional SEO is no longer enough.

• The surprising role of social media presence in how AI categorizes and surfaces businesses.

• Why being active across multiple platforms dramatically increases your “AI discoverability.”

• How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.

• The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.

• What companies that already get recommended frequently have in common (and how you can replicate it).

• Small optimizations you can implement right now to improve your visibility inside AI tools.

Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.

If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.