Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity. I'm your host, Jim Rodin, a marketing enthusiast with an unquenchable thirst for innovation. Join me and my guests as we embark on an exhilarating journey that goes beyond the ...
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Jim Rodin Podcasts
This is the REX Podcast feed - your one-stop-shop for all things Rural. REX is the best of rural radio hosted by Dominic George. Dedicated to the backbone of NZ, join us as we discuss rural challenges and issues, find stories that inspire and empower, and celebrate key players in the sector across Aotearoa. For more rural news and updates, head to www.rexonline.co.nz.
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Henry Caulton - Cardrona Distillery; 10 years of hard work and success
21:10
21:10
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21:10Dom talks with Henry Caulton, Cardrona Distillery Acting Managing Director, about celebrating the distillery's 10th anniversary, the success of its products and his association with Distilled Spirits Aotearoa. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Ins…
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Prof David Rose - How do farmers react to technological change?
27:10
27:10
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27:10Dom talks with Professor David Rose, Elizabeth Creak Chair in Sustainable Agricultural Change at Harper Adams University (UK), about speaking at the 4th International Precision Dairy Farming Conference in Christchurch this week, the role of social science in precision dairy research and farmer behaviour when it comes to change. Tune in daily for th…
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REX Dec 1 - Prof David Rose from Harper Adams University and Henry Caulton from the Cardrona Distillery
51:35
51:35
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51:35On today's REX Daily Podcast, Dom talks with Professor David Rose, Elizabeth Creak Chair in Sustainable Agricultural Change at Harper Adams University (UK), about speaking at the 4th International Precision Dairy Farming Conference in Christchurch this week, the role of social science in precision dairy research and farmer behaviour when it comes t…
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In case you missed it... Dom talks with Cameron Davies, Executive Chef and co-owner of The Fat Duck in Te Anau, about being awarded Beef+Lamb NZ Platinum Ambassador Chef status to cap off a stellar 2025, his views on the Michelin Guide being introduced to NZ and what he plans to whip up for Christmas dinner. Tune in daily for the latest and greates…
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In case you missed it... Dom talks with former Federated Farmers President Owen Jennings about his recent keynote address at an international livestock conference in Spain, why New Zealand is spending over a billion dollars on methane mitigation research for a problem that he says does not measurably exist and why he thinks current methane accounti…
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Craig Wiggins - Wiggy set to retire faithful clerking horse
12:44
12:44
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12:44Dom talks with Craig 'Wiggy' Wiggins from Lean on a Gate, Talk to a Mate, about measuring the success of rural mental health training, being on the road with Slade McFarland and retiring his old clerking horse JB this weekend at the Methven races after a decade of service. Tune in daily for the latest and greatest REX rural content on your favourit…
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Michael Gartrell - Living the motorsport dream in rural North Canterbury
18:55
18:55
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18:55Dom talks with Michael Gartrell, Machinist at Rodin Cars, about working at and living near one of the best car racing and testing tracks in the world, set on a river plateau in rural North Canterbury, and the F1 aspirations of the company. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonl…
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James Allen - Return on investment on ten dairy farms using Halter
21:54
21:54
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21:54REX Producer Jo Grigg talks with James Allen, AgFirst CEO, about a report he co-authored on the financial, production, labour and reproductive benefits from using Halter on 10 dairy farms across New Zealand and where and how he sees the big benefits might flow. Tune in daily for the latest and greatest REX rural content on your favourite streaming …
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REX Nov 28 - James Allen from AgFirst, Michael Gartrell from Rodin Cars and Craig Wiggins from Lean on a Gate, Talk to a Mate
56:29
56:29
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56:29On today's REX Daily Podcast, REX Producer Jo Grigg talks with James Allen, AgFirst CEO, about a report he co-authored on the financial, production, labour and reproductive benefits from using Halter on 10 dairy farms across New Zealand and where and how he sees the big benefits might flow... Dom talks with Michael Gartrell, Machinist at Rodin Cars…
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Dan Billing - " There's multiple things that are helping the psyche of the red meat farmer"
12:07
12:07
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12:07Dom talks with Dan Billing, the new national chair of the Beef+Lamb NZ Farmer Council, about being elected to the role, the role of the council and the current state of the red meat sector. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and…
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Bryan & Nekita Moore - Excellence in dairy leadership
19:34
19:34
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19:34Dom talks with Bryan and Nekita Moore, contract Milkers at Selwyn Farm for Dairy Holdings, about winning the Dairy Holdings People Leadership Award earlier in year, their experience dairy farming in Ireland and hosting a contract milking day at their farm next week (Dec 3). Tune in daily for the latest and greatest REX rural content on your favouri…
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Cam Davies - NZ chef joins exclusive club
25:42
25:42
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25:42Dom talks with Cameron Davies, Executive Chef and co-owner of The Fat Duck in Te Anau, about being awarded Beef+Lamb NZ Platinum Ambassador Chef status to cap off a stellar 2025, his views on the Michelin Guide being introduced to NZ and what he plans to whip up for Christmas dinner. Tune in daily for the latest and greatest REX rural content on yo…
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REX Nov 27 - Cam Davies from The Fat Duck, Bryan & Nekita Moore from Selwyn Farm and Dan Billing from the Beef+Lamb NZ Farmer Council
1:00:57
1:00:57
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1:00:57On today's REX Daily Podcast, Dom talks with Cameron Davies, Executive Chef and co-owner of The Fat Duck in Te Anau, about being awarded Beef+Lamb NZ Platinum Ambassador Chef status to cap off a stellar 2025, his views on the Michelin Guide being introduced to NZ and what he plans to whip up for Christmas dinner... He talks with Bryan and Nekita Mo…
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Miles Anderson - RMA, regional councils & roadshows
13:27
13:27
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13:27Dom talks with Waitkai MP Miles Anderson about RMA reforms, major changes to regional councils and the National Party's rural roadshow. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.…
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Prof Derrick Moot - It's about the legume
22:05
22:05
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22:05REX Producer Jo Grigg talks with Derrick Moot, Professor of Plant Science at Lincoln University, about regenerative pastures vs conventional, the results from a ewe production trial show and how an extra 131kg per hectare of sheep meat was grown on the conventional dryland area (lucerne, sub-clover/cocksfoot) versus multi-species regen pasture. Tun…
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Ollie Belton - Why the NZ carbon price has tanked
23:59
23:59
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23:59Dom talks with Ollie Belton, Carbon Forest Services founder and Managing Director, about the sharp decline on the NZ carbon price, what's behind it and the rate of new forestry planting in NZ. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook …
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REX Nov 26 - Ollie Belton from Carbon Forest Services, Prof Derrick Moot from Lincoln University and Waitaki MP Miles Anderson
1:03:00
1:03:00
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1:03:00On today's REX Daily Podcast, Dom talks with Ollie Belton, Carbon Forest Services founder and Managing Director, about the sharp decline on the NZ carbon price, what's behind it and the rate of new forestry planting in NZ... REX Producer Jo Grigg talks with Derrick Moot, Professor of Plant Science at Lincoln University, about regenerative pastures …
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Greg Simpson - Choppers, boats & fireworks
28:58
28:58
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28:58Dom talks with Greg Simpson, engineer, helicopter pilot and jet boat racer, about his passion for boats, bikes and pyrotechnics. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.…
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Owen Jennings - "An insult to farming families"
27:32
27:32
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27:32Dom talks with former Federated Farmers President Owen Jennings about his recent keynote address at an international livestock conference in Spain, why New Zealand is spending over a billion dollars on methane mitigation research for a problem that he says does not measurably exist and why he thinks current methane accounting rules exaggerate NZ’s …
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REX Nov 25 - Owen Jennings from the Methane Science Accord and Greg Simpson from the Nelson/Marlborough Jet Boating Association
59:32
59:32
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59:32On today's REX Daily Podcast, Dom talks with former Federated Farmers President Owen Jennings about his recent keynote address at an international livestock conference in Spain, why New Zealand is spending over a billion dollars on methane mitigation research for a problem that he says does not measurably exist and why he thinks current methane acc…
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In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate. These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own …
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James Scott - Norsewear socks, endurance racing & quest for the Olympics
12:53
12:53
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12:53Dom talks with kayaker, surf life saver and endurance racer James Scott about wearing the new Norsewear Endurance socks in the recent Gore Whiskey Creek Challenge, his quest to make the NZ Olympic kayaking team for LA 2028 and his long association with surf lifesaving. Tune in daily for the latest and greatest REX rural content on your favourite st…
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Angela Clifford - Michelin stars, grain marks & books
15:26
15:26
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15:26Dom talks with Angela Clifford, Eat NZ CEO, about the prospect of Michelin stars being introduced to NZ, working with the Foundation for Arable Research to come up with the official NZ Grain Mark and her new book, 'The Food Farm'. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz…
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Dom talks with Jenna Smith, CEO of Pouarua Farms and board member for BEL Group and Dairy Women's Network, about her recent trip to China for the China International Import Expo, what she learned and her Nuffield scholarship. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and …
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REX Nov 24 - Jenna Smith from Pouarua Farms, Angela Clifford from Eat NZ and kayaker & endurance racer James Scott
50:39
50:39
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50:39On today's REX Daily Podcast, Dom talks with Jenna Smith, CEO of Pouarua Farms and board member for BEL Group and Dairy Women's Network, about her recent trip to China for the China International Import Expo, what she learned and her Nuffield scholarship... He talks with Angela Clifford, Eat NZ CEO, about the prospect of Michelin stars being introd…
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In case you missed it... Dom talks with Nic Lees, Director of Lincoln University's Agribusiness and Food Marketing Programme, about the US tariff rollercoaster, what it means for NZ's primary exports and the geopolitical factors at play when it comes to the commodities markets. Tune in daily for the latest and greatest REX rural content on your fav…
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In case you missed it... Dom talks with Nick Carey, Green Meadows Beef Managing Director, about picking up an award in the Deloitte Fast 50, the origin of the business and his nuanced perspective on the notion of 'telling your story'. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.c…
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Matt Stancombe - Winning the antimicrobial resistance battle
19:05
19:05
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19:05Dom talks with Matt Stancombe, veterinarian and dairy operations manager at the Taranaki Veterinary Centre, about winning NZ Food Safety’s inaugural Antimicrobial Resistance Award, their concerted efforts to reduce antimicrobial resistance in cows and how they managed to achieve it. Tune in daily for the latest and greatest REX rural content on you…
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Lou Baines - Major employment law changes; what you need to know
16:35
16:35
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16:35Dom talks with Findex HR Consultant Lou Baines about the major employment law changes underway, how these reforms will affect farmers, rural employers and their workers, and what the changes mean for rural workplaces. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow u…
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REX Nov 21 - Mark Wynne from Alliance, Lou Baines from Findex and Matt Stancombe from the Taranaki Veterinary Centre
49:31
49:31
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49:31On today's REX Daily Podcast, Dom talks with Alliance Group Chair Mark Wynne about its return to profit in 2025 after two years of heavy losses, what's led to the turnaround and his assessment of 2025 following the shareholder vote to sell 65% of the company to Irish outfit Dawn Meats... He talks with Findex HR Consultant Lou Baines about the major…
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Dom talks with Alliance Group Chair Mark Wynne about its return to profit in 2025 after two years of heavy losses, what's led to the turnaround and his assessment of 2025 following the shareholder vote to sell 65% of the company to Irish outfit Dawn Meats. Tune in daily for the latest and greatest REX rural content on your favourite streaming platf…
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Mark Simon - Removing the guesswork from feed levels
10:06
10:06
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10:06Dom talks with GrainSure Managing Director Mark Simon about its technology to remotely measure silo levels, how it works and other possible applications for the system. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.…
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Steve Judd - Selenium pour-on back on the market
13:53
13:53
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13:53Dom talks with Steve Judd, Inovata's GM of Growth & Development, about selenium pour-on coming back onto the market, why this is the case and what advantages farmers could gain as a result. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and…
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Matt Littlejohn - Cracking the genetic code behind Holstein cow's iconic spots
14:08
14:08
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14:08Dom talks with Professor Matt Littlejohn from Massey University about researchers identifying the specific DNA variants behind the Holstein’s distinctive pattern for the first time, why it's important and how it can be applied. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz an…
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REX Nov 20 - Matt Littlejohn from Massey University, Steve Judd from Inovata and Mark Simon from Grain Sure
41:00
41:00
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41:00On today's REX Daily Podcast, Dom talks with Professor Matt Littlejohn from Massey University about researchers identifying the specific DNA variants behind the Holstein’s distinctive pattern for the first time, why it's important and how it can be applied... He talks with Steve Judd, Inovata's GM of Growth & Development, about selenium pour-on com…
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Jason Rentoul & Chelsea Hudson - Marlborough farmers of the year
16:54
16:54
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16:54Dom talks with Jason Rentoul and Chelsea Hudson from Wye Hills about winning the Westpac Osgro Seeds Marlborough Farmer of the Year 2025, their diverse farming operation and efficient use of land. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Faceb…
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Stefan Vogel - Ag exports; "pawns on a geopolitical chessboard"
22:25
22:25
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22:25Dom talks with Stefan Vogel, GM of RaboResearch Australia & NZ, about its Agri Commodity Outlook 2026, why geopolitics is set to play a crucial role in shaping global agriculture and what it means for NZ as trade wars reshape long-standing patterns of production and export. Tune in daily for the latest and greatest REX rural content on your favouri…
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REX Nov 19 - Stu Davison from HighGround Dairy, Stefan Vogel from Rabobank and Jason Rentoul & Chelsea Hudson from Wye Hills farm
57:25
57:25
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57:25On today's REX Daily Podcast, Dom talks with Stu Davison from HighGround Dairy in Chicago about the latest Global Dairy Trade Event (-3%), what's happening with NZ butter and his recent sports viewing... He talks with Stefan Vogel, GM of RaboResearch Australia & NZ, about its Agri Commodity Outlook 2026, why geopolitics is set to play a crucial rol…
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Dom talks with Stu Davison from HighGround Dairy in Chicago about the latest Global Dairy Trade Event (-3%), what's happening with NZ butter and his recent sports viewing. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more…
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Andrew Gibson - Livestock prices & charity events
15:04
15:04
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15:04Dom talks with Andrew Gibson, PGG Wrightson Livestock Manager and auctioneer, about his career in livestock, the current state of the market and his extensive community and charity work. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and Li…
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Phil Duncan - The wet, the dry & atmospheric rivers
10:38
10:38
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10:38Dom talks with Phil Duncan from WeatherWatch about which areas can expect rain, which areas need it and what exactly atmospheric rivers are. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.…
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Dom talks with Nic Lees, Director of Lincoln University's Agribusiness and Food Marketing Programme, about the US tariff rollercoaster, what it means for NZ's primary exports and the geopolitical factors at play when it comes to the commodities markets. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform…
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REX Nov 18 - Nic Lees from Lincoln University, Phil Duncan from WeatherWatch and Andrew Gibson from PGG Wrightson Livestock
55:47
55:47
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55:47On today's REX Daily Podcast, Dom talks with Nic Lees, Director of Lincoln University's Agribusiness and Food Marketing Programme, about the US tariff rollercoaster, what it means for NZ's primary exports and the geopolitical factors at play when it comes to the commodities markets... He talks with Phil Duncan from WeatherWatch about which areas ca…
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17. How to make AI tools recommend your company?
22:24
22:24
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22:24AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?” In this episod…
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Richard Dawkins - "Some almighty challenges"
14:54
14:54
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14:54Dom talks with Federated Farmers Meat & Wool Chair Richard Dawkins about the progress being made on the committee's key objectives, what he learned from attending the recent NZ Grasslands conference and farming conditions in Marlborough. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonlin…
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Nick Carey - Telling your story isn't everything
16:13
16:13
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16:13Dom talks with Nick Carey, Green Meadows Beef Managing Director, about picking up an award in the Deloitte Fast 50, the origin of the business and his nuanced perspective on the notion of 'telling your story'. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Ins…
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REX Nov 17 - Nick Carey from Green Meadows Beef, Richard Dawkins from Fed Farmers and country music artist Brad Cox from
48:22
48:22
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48:22On today's REX Daily Podcast, Dom talks with Nick Carey, Green Meadows Beef Managing Director, about picking up an award in the Deloitte Fast 50, the origin of the business and the growth of its exporting and manufacturing arms... He talks with Federated Farmers Meat & Wool Chair Richard Dawkins about the progress being made on the committee's key …
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In case you missed it... Dom talks with Sandra Stevenson from the Preserve Belmont Farm Park group about its efforts to thwart Greater Wellington Regional Council's plans to close the farm, the reason why they want to shut down the farming operation and the risks posed by doing so. Tune in daily for the latest and greatest REX rural content on your…
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In case you missed it... Dom talks with Jim Aitken, owner of Mahurangi Oysters, about its ongoing battle with Watercare to stop sewage overflow contaminating its oyster crops in the Mahurangi River, how many oyster farmers are struggling to stay in business and what is being done to address the situation. Tune in daily for the latest and greatest R…
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Brad Cox - Aussie country music star on touring, writing & recording
14:26
14:26
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14:26Dom talks with Australian country music star Brad Cox about life on the road, how he got into country music and his current tour of NZ. Tune in daily for the latest and greatest REX rural content on your favourite streaming platform, visit rexonline.co.nz and follow us on Instagram, Facebook and LinkedIn for more.…
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