In this powerful and deeply honest episode of Beyond Four Walls, I sit down with Estelle Keeber — Instagram strategist, speaker, founder of Immortal Monkey, and co-founder of the global Mums in Business Association.

Estelle opens up about the real story behind the rise and fall of her million-pound business — and how she’s turning those lessons into something even more impactful with her new book:

📖 “10 Mistakes That Cost Me My Million Pound Business – and How Not to Do the Same”, out soon

We talk about:

• The early days of building a global networking group from her kitchen table
• The warning signs of burnout and how she ignored them
• Boundaries, breakdowns, and bouncing back
• The pressure of online visibility and the truth behind the ‘perfect grid’
• What she wishes every female founder knew before scaling fast
• Why Instagram still matters — but only when you use it with intention

This episode is a raw, honest look at success, identity, and starting over. If you’ve ever felt like you’re losing yourself in the business you built, Estelle’s story will speak directly to you.

Mentioned in this episode:

• Estelle’s upcoming book: 10 Mistakes That Cost Me My Million Pound Business
• Her work at Immortal Monkey - https://www.immortalmonkey.co.uk/
• Insights on growing a purpose-led personal brand on Instagram

🔗 Connect with Estelle Keeber

Instagram: @estellekeeberofficial - https://www.instagram.com/estellekeeberofficial?igsh=Zmp6c2V5eDlvcXJu

🎧 Beyond Four Walls is the podcast that brings real conversations to the forefront — about business, burnout, boundaries, and everything in between.

💬 If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who needs to hear Estelle’s story

Thank you so much for listening to Beyond Four Walls. If you’ve been inspired by today’s conversation and you’d like to share your own story, I’d love to hear from you. You can reach me directly at [email protected] if you’d like to be a guest on the podcast.

I’d also like to say a special thank you to my podcast producer, Shirley Ludford, at Swindon 105.5 – Swindon’s award-winning community radio station. It’s run by an incredible team of volunteers who are passionate about giving a voice to the local community. You can find out more about the station at www.swindon1055.co.uk

If you enjoyed this episode, please consider subscribing, leaving a review, and sharing it with someone who might find it helpful.

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