I sat down with the founder of Asan Cup, a femtech company on a mission to end period poverty through smart design and radical access. We talked about what it really takes to build a mission-driven brand — from quitting a corporate job to launching a certified medical product, raising capital with integrity, and creating a business model that’s both profitable and deeply impactful.
If you’re building something with purpose (or thinking about it) this episode is packed with insight, real talk, and strategy.

In this episode, we cover:

• Why period poverty is a global issue hiding in plain sight
• What most people don’t know about mainstream period products
• How to build a brand that balances revenue and impact
• Raising money as a purpose-led female founder
• Turning lived experience into product innovation

And make sure to check out Asan Cup:

• website: asancup.com
• instagram: @asancup
• The Founder: Ira Guha's Linkedin

Have Questions? Send then in for our AMA section

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