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How to Build Trust with Storytelling (Even If You’re Not a “Natural”) with Karen Eber

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Manage episode 479900530 series 2585716
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.

In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.

🎧 Inside this episode:

  • Why origin stories can actually hold you back
  • How to find your customer’s pain—and tell the story they need
  • The storytelling structure that works across leadership, sales, and culture
  • How to plan a full year of strategic story content
  • Why systems beat charisma every time

If you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.

🔗 Resources + Guest Links:

  continue reading

298 episodes

Artwork
iconShare
 
Manage episode 479900530 series 2585716
Content provided by A.J. Lawrence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A.J. Lawrence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.

In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.

🎧 Inside this episode:

  • Why origin stories can actually hold you back
  • How to find your customer’s pain—and tell the story they need
  • The storytelling structure that works across leadership, sales, and culture
  • How to plan a full year of strategic story content
  • Why systems beat charisma every time

If you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.

🔗 Resources + Guest Links:

  continue reading

298 episodes

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