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In this episode of Better Skills. Better Doctors., I unpack why so many Chinese medicine practitioners resist sales and how that resistance is quietly killing their businesses.

I share personal stories and professional missteps to reframe sales not as sleazy or greedy, but as a core clinical skill. If my job as a doctor is to move someone from suffering to relief, then persuading them to follow through on a treatment plan is part of that job. I challenge the myth that you can avoid selling and still build a thriving practice, and show how clarity, confidence, and conviction in your recommendations are what actually build trust, compliance, and outcomes.

If you’ve been dancing around sales conversations or letting patients ghost instead of guiding them, this episode is your wake-up call.

If this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:
tcm-hub.com/fed and schedule a Breakthrough Call.