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Content provided by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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127 Investor archetypes: Matching communications to client personalities

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Manage episode 302356208 series 1252126
Content provided by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This month marks our five-year anniversary for the Better Conversations. Better Outcomes. podcast. In recognition of this milestone, we're going to throw back to our first episode.

Every investor has a unique perspective on the world, unique reasons for investing, and unique goals for their investment portfolios. In this episode, we explore how financial advisors can use personality archetypes to create better connections with their clients. How can you better communicate with investors who might feel that their advisor should have foreseen change in the markets?

In this episode, Matt Smith lays out four investor archetypes, each with their own set of personality attributes: Guardians, Artisans, Idealists and Rationals. This episode details each of the archetypes and how you as a financial advisor can best cater to your clients’ personalities.

For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.

  continue reading

136 episodes

Artwork
iconShare
 
Manage episode 302356208 series 1252126
Content provided by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BMO, Ben D. Jones, and Emily Larsen with BMO Global Asset Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This month marks our five-year anniversary for the Better Conversations. Better Outcomes. podcast. In recognition of this milestone, we're going to throw back to our first episode.

Every investor has a unique perspective on the world, unique reasons for investing, and unique goals for their investment portfolios. In this episode, we explore how financial advisors can use personality archetypes to create better connections with their clients. How can you better communicate with investors who might feel that their advisor should have foreseen change in the markets?

In this episode, Matt Smith lays out four investor archetypes, each with their own set of personality attributes: Guardians, Artisans, Idealists and Rationals. This episode details each of the archetypes and how you as a financial advisor can best cater to your clients’ personalities.

For full show notes and links mentioned in this episode, visit http://bmogam.com/betterconversations.

  continue reading

136 episodes

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