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The Giddy Up Glove: Connecting People Through Functional Mischief with Sherrise Erlandson
Manage episode 508121699 series 2948998
When cold hands meet cold beverages in the outdoor community of Bend, Oregon, something magical happens – the Giddy Up Glove is born. Sherrise Erlandson's entrepreneurial journey bridges her past and present, weaving together childhood lessons from Minnesota flea markets with a passion for creativity and connection.
"Connection is kind of my focus," Sherrise explains, revealing the heart of her brand. "With the Giddy Up Glove, it's connection between people, connection to the outdoors." Her insulated beverage mitten transforms outdoor social experiences, making the wearer "their own hero" with newfound confidence and comfort.
The path to creating this quirky yet functional product wasn't straightforward. From selling homemade bookmarks as a child to traveling the country as a Lindy Hop dancer, designing websites, and eventually settling in Bend, Sherrise's creative spirit never dimmed. When motherhood temporarily paused her business dreams, it was her daughter Esther who sparked their revival through collaborative craft-making for local markets. When early versions of the Giddy Up Glove sold out immediately, Sherrise knew she had found her focus.
Now her ambitions stretch from local markets to college and NFL licensing, with strategic plans for e-commerce, wholesale accounts, and specialized retail partnerships. She's even expanded the Giddy Up brand to include a children's meditation podcast, inspired by Esther's love of storytelling and quest for age-appropriate mindfulness content.
Through it all, Sherrise embodies the entrepreneurial spirit with practical wisdom: "You have to start and be open to understanding that you know nothing... Most of the time you learn through your mistakes." Her journey reminds us that the most successful brands often begin with a simple problem, a creative solution, and the persistence to keep improving.
Discover the Giddy Up Glove at https://giddyupguide.com and experience how functional mischief can transform your outdoor adventures. Make to check out and Subscribe to The Giddy Up Guide to the Galaxy Podcast.
The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon.
Support The Circling Podcast:
Email us at: [email protected]
Join the Circling membership: patreon.com/Thecirclingpodcast
Follow us on Instagram @thecirclingpodcast @bendmagazine
Cover Song by: @theerinsmusic
Bend Magazine. Remember to enter promo code: Podcast at checkout for your five-dollar annual subscription. https://bendmagazine.com.
BOSS Sports Performance: https://www.bosssportsperformance.com
Back Porch Coffee: https://www.backporchcoffeeroasters.com
Story Booth: https://www.storyboothexperience.com
Remember, the health of our community, relies on us!
Chapters
1. Introduction to Birth of the Brands (00:00:00)
2. The Giddy Up Guide to the Galaxy Podcast (00:04:57)
3. Discovering Brand Purpose Through Connection (00:11:32)
4. Growing Up in Minnesota (00:17:04)
5. The Journey Through Dance and Web Design (00:29:19)
6. The Birth of the Giddy Up Glove (00:38:46)
7. Building a Business and Future Goals (00:51:44)
8. Entrepreneurial Advice and Friendship (01:07:27)
70 episodes
Manage episode 508121699 series 2948998
When cold hands meet cold beverages in the outdoor community of Bend, Oregon, something magical happens – the Giddy Up Glove is born. Sherrise Erlandson's entrepreneurial journey bridges her past and present, weaving together childhood lessons from Minnesota flea markets with a passion for creativity and connection.
"Connection is kind of my focus," Sherrise explains, revealing the heart of her brand. "With the Giddy Up Glove, it's connection between people, connection to the outdoors." Her insulated beverage mitten transforms outdoor social experiences, making the wearer "their own hero" with newfound confidence and comfort.
The path to creating this quirky yet functional product wasn't straightforward. From selling homemade bookmarks as a child to traveling the country as a Lindy Hop dancer, designing websites, and eventually settling in Bend, Sherrise's creative spirit never dimmed. When motherhood temporarily paused her business dreams, it was her daughter Esther who sparked their revival through collaborative craft-making for local markets. When early versions of the Giddy Up Glove sold out immediately, Sherrise knew she had found her focus.
Now her ambitions stretch from local markets to college and NFL licensing, with strategic plans for e-commerce, wholesale accounts, and specialized retail partnerships. She's even expanded the Giddy Up brand to include a children's meditation podcast, inspired by Esther's love of storytelling and quest for age-appropriate mindfulness content.
Through it all, Sherrise embodies the entrepreneurial spirit with practical wisdom: "You have to start and be open to understanding that you know nothing... Most of the time you learn through your mistakes." Her journey reminds us that the most successful brands often begin with a simple problem, a creative solution, and the persistence to keep improving.
Discover the Giddy Up Glove at https://giddyupguide.com and experience how functional mischief can transform your outdoor adventures. Make to check out and Subscribe to The Giddy Up Guide to the Galaxy Podcast.
The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon.
Support The Circling Podcast:
Email us at: [email protected]
Join the Circling membership: patreon.com/Thecirclingpodcast
Follow us on Instagram @thecirclingpodcast @bendmagazine
Cover Song by: @theerinsmusic
Bend Magazine. Remember to enter promo code: Podcast at checkout for your five-dollar annual subscription. https://bendmagazine.com.
BOSS Sports Performance: https://www.bosssportsperformance.com
Back Porch Coffee: https://www.backporchcoffeeroasters.com
Story Booth: https://www.storyboothexperience.com
Remember, the health of our community, relies on us!
Chapters
1. Introduction to Birth of the Brands (00:00:00)
2. The Giddy Up Guide to the Galaxy Podcast (00:04:57)
3. Discovering Brand Purpose Through Connection (00:11:32)
4. Growing Up in Minnesota (00:17:04)
5. The Journey Through Dance and Web Design (00:29:19)
6. The Birth of the Giddy Up Glove (00:38:46)
7. Building a Business and Future Goals (00:51:44)
8. Entrepreneurial Advice and Friendship (01:07:27)
70 episodes
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