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Simple Trailhead Comfort: Kai Nevers and Kate Raber of Wanderhut

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Manage episode 509248528 series 2948998
Content provided by Adam Short. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Short or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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What if extra sleep at the trailhead didn’t cost thousands or require a rooftop crane? We sit down with Kai Nevers and Kate Raber, the duo behind Wanderhut, to tell the story of a hatchback tent that deploys the moment you open your rear door—adding headroom, real ventilation, and bug-proof comfort without the hassle of pitching a tent in the dark. Born as a taped-up class project and validated by a stranger in a Home Depot parking lot, their design carries a simple promise: save time, breathe easier, and wake up ready for the adventure.
We walk through the messy first prototype, the year-long quest to solve attachment (snaps for the win), and why focusing on the third-gen Subaru Outback became a superpower. Along the way, OSU Cascades and Bend Outdoor Works opened doors to mentors like former Nike design leader Naomi Morrison and industrial designer Ryan Price, whose hard-earned wisdom sharpened costing, positioning, and supply chain thinking. The result is a product that respects real-world constraints: it installs in minutes, lives in the car between trips, and hits a price point that welcomes new campers and overlanders without compromise.
Under the gear talk is a human story about partnership, grit, and community. Kate’s textile precision and Kai’s big-picture push create the tension great products need. They’re candid about cash flow, MOQs, tariff delays, and imposter syndrome—and how they keep the brand grounded by turning “marketing trips” into true resets outdoors. If you’ve ever chased vanlife comfort on a hatchback budget, this conversation offers practical insight, honest lessons, and a glimpse of what affordable, elegant outdoor design can look like.
Subscribe, share with a friend who sleeps at trailheads, and leave a quick review to help more builders and weekend warriors find the show. Want in early? Join the waitlist at wanderhut.co and tell which car they should build for next.

https://wanderhut.co/

https://osucascades.edu

https://brokesupply.com

https://www.bendoutdoorworx.com

The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon.

Support The Circling Podcast:
Email us at: [email protected]
Join the Circling membership: patreon.com/Thecirclingpodcast
Follow us on Instagram @thecirclingpodcast @bendmagazine
Cover Song by: @theerinsmusic
Bend Magazine. Remember to enter promo code: Podcast at checkout for your five-dollar annual subscription. https://bendmagazine.com.
BOSS Sports Performance: https://www.bosssportsperformance.com
Back Porch Coffee: https://www.backporchcoffeeroasters.com
Story Booth: https://www.storyboothexperience.com
Remember, the health of our community, relies on us!

  continue reading

Chapters

1. Simple Trailhead Comfort: Kai Nevers and Kate Raber of Wanderhut (00:00:00)

2. Spark: Sleeping In The Hatchback (00:01:11)

3. From Idea To First Prototype (00:02:44)

4. Time Over Gear: Why It Matters (00:04:04)

5. Series Context And BAO Accelerator (00:05:20)

6. Wanderhut’s Origin Story (00:06:55)

7. Travel Reset: Greece To Dolomites (00:09:51)

8. Growing Up Outdoors And Frugal Hacks (00:14:20)

9. Work Ethic, Grit, And Discomfort (00:19:28)

10. Complementary Strengths As Co-Founders (00:23:53)

11. Choosing OSU Cascades And The Pivot (00:28:56)

12. Sewing Roots And Skill-Building (00:34:35)

13. Program Impact And Industry Connections (00:41:28)

14. Mentor Naomi: Voice Note And Takeaways (00:46:24)

15. Product Simplicity And Overlanding Fit (00:54:03)

16. A Home Depot Moment Of Validation (00:59:20)

17. What The Hatch Tent Actually Does (01:03:40)

18. Speed, Ventilation, And Affordability (01:08:24)

19. Who It’s For: The Trailhead Hero (01:12:43)

20. Ask For Help: Ryan Price Weighs In (01:18:32)

70 episodes

Artwork
iconShare
 
Manage episode 509248528 series 2948998
Content provided by Adam Short. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Short or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

What if extra sleep at the trailhead didn’t cost thousands or require a rooftop crane? We sit down with Kai Nevers and Kate Raber, the duo behind Wanderhut, to tell the story of a hatchback tent that deploys the moment you open your rear door—adding headroom, real ventilation, and bug-proof comfort without the hassle of pitching a tent in the dark. Born as a taped-up class project and validated by a stranger in a Home Depot parking lot, their design carries a simple promise: save time, breathe easier, and wake up ready for the adventure.
We walk through the messy first prototype, the year-long quest to solve attachment (snaps for the win), and why focusing on the third-gen Subaru Outback became a superpower. Along the way, OSU Cascades and Bend Outdoor Works opened doors to mentors like former Nike design leader Naomi Morrison and industrial designer Ryan Price, whose hard-earned wisdom sharpened costing, positioning, and supply chain thinking. The result is a product that respects real-world constraints: it installs in minutes, lives in the car between trips, and hits a price point that welcomes new campers and overlanders without compromise.
Under the gear talk is a human story about partnership, grit, and community. Kate’s textile precision and Kai’s big-picture push create the tension great products need. They’re candid about cash flow, MOQs, tariff delays, and imposter syndrome—and how they keep the brand grounded by turning “marketing trips” into true resets outdoors. If you’ve ever chased vanlife comfort on a hatchback budget, this conversation offers practical insight, honest lessons, and a glimpse of what affordable, elegant outdoor design can look like.
Subscribe, share with a friend who sleeps at trailheads, and leave a quick review to help more builders and weekend warriors find the show. Want in early? Join the waitlist at wanderhut.co and tell which car they should build for next.

https://wanderhut.co/

https://osucascades.edu

https://brokesupply.com

https://www.bendoutdoorworx.com

The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon.

Support The Circling Podcast:
Email us at: [email protected]
Join the Circling membership: patreon.com/Thecirclingpodcast
Follow us on Instagram @thecirclingpodcast @bendmagazine
Cover Song by: @theerinsmusic
Bend Magazine. Remember to enter promo code: Podcast at checkout for your five-dollar annual subscription. https://bendmagazine.com.
BOSS Sports Performance: https://www.bosssportsperformance.com
Back Porch Coffee: https://www.backporchcoffeeroasters.com
Story Booth: https://www.storyboothexperience.com
Remember, the health of our community, relies on us!

  continue reading

Chapters

1. Simple Trailhead Comfort: Kai Nevers and Kate Raber of Wanderhut (00:00:00)

2. Spark: Sleeping In The Hatchback (00:01:11)

3. From Idea To First Prototype (00:02:44)

4. Time Over Gear: Why It Matters (00:04:04)

5. Series Context And BAO Accelerator (00:05:20)

6. Wanderhut’s Origin Story (00:06:55)

7. Travel Reset: Greece To Dolomites (00:09:51)

8. Growing Up Outdoors And Frugal Hacks (00:14:20)

9. Work Ethic, Grit, And Discomfort (00:19:28)

10. Complementary Strengths As Co-Founders (00:23:53)

11. Choosing OSU Cascades And The Pivot (00:28:56)

12. Sewing Roots And Skill-Building (00:34:35)

13. Program Impact And Industry Connections (00:41:28)

14. Mentor Naomi: Voice Note And Takeaways (00:46:24)

15. Product Simplicity And Overlanding Fit (00:54:03)

16. A Home Depot Moment Of Validation (00:59:20)

17. What The Hatch Tent Actually Does (01:03:40)

18. Speed, Ventilation, And Affordability (01:08:24)

19. Who It’s For: The Trailhead Hero (01:12:43)

20. Ask For Help: Ryan Price Weighs In (01:18:32)

70 episodes

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