Mastering Sales Strategy: Stuart Lotherington, Managing Director at SBR Consulting
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Behind the SME with Stuart Lotherington, Managing Director at SBR Consulting.
What makes a high-performing sales team – and how can SMEs build one?
In this episode of Behind the SME, we sit down with Stuart Lotherington, Managing Director of SBR Consulting, a specialist consultancy focused on developing world-class sales capabilities for businesses of all sizes. With decades of experience in sales leadership and transformation, Stuart shares how SMEs can take a strategic approach to selling – moving from reactive to proactive, and from instinct-led to insight-driven. Whether you're the founder, the first sales hire, or managing a growing team, Stuart offers practical frameworks and fresh perspective.
🎙️ In this episode we cover:
- How everyone has the ability to be a sales person
- Sales as a discipline
- A multitude of practical methods and theories that will take your sales approach to the next level
If you're serious about scaling your business through sales, this episode is packed with actionable insights.
Like what you hear? We'd love to know!
Contact us: [email protected]
Connect with us on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Find us on other platforms: https://linktr.ee/behindthesme
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