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Marketing and Management: Will Newland Founder & Managing Director at SoBold
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Behind the SME with Will Newland, founder and MD of SoBold.
What happens when you skip the corporate ladder and go straight into starting your own company?
In this episode of Behind the SME, we sit down with Will Newland, founder and MD of SoBold, a high-performance WordPress agency working with enterprise clients across healthcare, finance, real estate, and SaaS.
Straight out of university, Will spotted a problem in the way websites were being built – and decided to fix it himself. Over the last 10 years, he’s grown SoBold into a 20-person team, turning a scrappy solo operation into a profitable, high-performing agency.
🎙️ In this episode, we cover:
- How Will went from helping friends with social media to running a full-scale dev agency
- The power (and pain) of bootstrapping a service business
- Why solo founders often face burnout – and how to avoid it
- When and how to invest in your website if you’re an SME
- His take on AI, scalability and future-proofing digital platforms
Whether you're a founder, creative, or SME leader, this one's packed with hard-earned lessons and practical advice from someone who's built it from the ground up.
Like what you hear? We'd love to know!
Contact us: [email protected]
Connect with us on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Find us on other platforms: https://linktr.ee/behindthesme
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