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Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Manage episode 512394415 series 3438351
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.
87 episodes
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 512394415 series 3438351
In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.
87 episodes
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