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Behavioral science for agencies: Pitching
Manage episode 515059108 series 3438351
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.
88 episodes
Behavioral science for agencies: Pitching
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 515059108 series 3438351
In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.
88 episodes
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