In this episode we explain a bit more about one of the most commonly used tools in Design Thinking, journey - and empathy - maps. Within business, maps may relate to your customer's thoughts, feelings and journey, how your processes flow, or how you get to a sale. We'll chat customers touchpoints, and help you identify where they are in their journey with you: Awareness, consideration, purchase, retention and advocacy. Plus, we'll take a telling look at the journey of your key compet...