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Beginners Guide to Design Thinking

Lucy Patterson & Tracy Sharp

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Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life. Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed! We'll guide you through the process of fi ...
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Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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Introducing Gold Minds, a brand-new show where Olympic legend Jessica Ennis-Hill sits down with some of the world’s top performers to relive the highs and lows of their incredible careers throughout sport, entertainment and more. In each episode, Jess explores her guest’s golden moment, uncovering both the highlights and challenges from their past. With personal photos and items sparking heartfelt conversations, these stories reveal the hidden struggles and remarkable victories that shaped t ...
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The Podcasters Lab is where good podcasts get sharper. Every other episode, a real host joins us for a live strategy session to uncover blind spots and build a show that actually drives results; more leads, more loyalty, more clarity. In between, industry experts share actionable insights on growth, monetization, and listener engagement. If your podcast sounds great but feels stuck, or you’re not sure what it’s really doing for your business - this is where you figure it out. No fluff. No gu ...
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show series
 
This week, Rachel and Lynne are chatting with Ashley Cisneros Mejia, a freelance communication strategist and host of the 'Talk Freelance to Me' podcast. Ashley shares her journey from agency owner to solo freelancer, highlighting the processes and systems she brought into her current business from larger agencies. We also explore: The value of com…
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In this episode, Lucy and Tracy explore the critical role of communication in design thinking and collaboration. They discuss various communication styles, the impact of neurodiversity, and the importance of creating inclusive spaces for effective communication. The conversation emphasises the need for empathy, avoiding jargon, and fostering curios…
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Lucy Watson’s story is one of growth, courage, and redefining success on her own terms. From her early days on Made in Chelsea to stepping away from the spotlight to focus on family and business, Lucy reflects on the moments that shaped her. She opens up about navigating public scrutiny, finding her identity beyond TV, and building her maternity br…
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This week, Rachel Smith and Lynne discuss essential health habits for freelancers with guest Lucie Robazza. Lucie, a certified health coach and personal trainer, shares practical tips on: Incorporating simple exercise routines The importance of protein-rich diets How to maintain good posture for productivity and long-term health How good health can…
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Karen Carney’s journey is defined by courage, growth, and an unwavering love for the game. We explore her rise from a football-obsessed child to winning every major trophy with Arsenal, and how that golden season shaped her perspective on success, teamwork, and ambition. Karen also opens up about stepping outside her comfort zone, from the pitch to…
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This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers. We talk about: The concept of the 'trust recession' Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation Effective community engagement Unconventional collaborations The importance o…
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Baroness Sue Campbell’s story is one of leadership, resilience, and lasting impact. From playing football when girls weren’t allowed on the pitch to transforming British sport, Sue has spent her life breaking barriers and creating opportunity. In this conversation, she shares what true leadership means, making tough calls, empowering others, and st…
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This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives. In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out. It's a great conversation, talki…
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Daley Thompson's journey is a testament to perseverance, mental toughness, and the pursuit of excellence. In this episode, Daley takes us through his legendary career, revealing the secrets to staying at the top of your game for nearly a decade, fighting fatigue, staying consistent, and maintaining a powerful mindset under pressure. He dives into h…
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This week Rachel and Lynne discuss productivity, creativity, and the concept of flow states with guest Steven Puri, the founder and CEO of the Sukha Company. Steven shares his career journey, from working on visual effects for blockbuster movies to developing an app that helps knowledge workers focus and minimise distractions. We chat about: Why it…
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Steph Houghton’s journey has been shaped by setbacks, triumphs, and the pursuit of excellence on and off the pitch. We explore the heartbreak of missing the 2007 World Cup due to injury, the exhilaration of winning bronze at the 2015 Women’s World Cup, and the lasting impact of seeing a new generation of fans embrace women’s football. Steph also re…
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In this episode, Tracy Sharp discusses two influential books in the realm of design thinking: 'The Design of Everyday Things' by Don Norman and 'Designing Your Life' by Dave Evans and Bill Burnett. Tracy emphasises the importance of understanding user behavior in design and how design thinking principles can be applied to career development. The co…
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In this mini-episode, Lucy Patterson explores the themes of design thinking, creativity, and the importance of embracing the messy middle in life and business. She reviews two impactful books, 'Tiny Experiments' by Anne Laure Le Cunff, and 'The Fax Club Experiment', by David Hieatt & The 32; sharing insights on how small, iterative actions can lead…
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This week, Rachel and Lynne dive into what's working (and what's not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One. Keshnee shares insights on: her career journey, from mags to TV to working in client-side and in agencies how traditional media, brand side and agency-side diffe…
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Tasha Ghouri’s story is about turning challenges into confidence and using her platform to inspire change. In this episode, she reflects on her journey from childhood struggles with deafness and identity to finding freedom in dance and proudly representing her community on Strictly Come Dancing. Tasha also speaks about viewing her cochlear implant …
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This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive: • personal kanban • six-week project rounds • structured journaling She says these tools help freelancers manage ta…
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From childhood TV screens to navigating the challenges of motherhood and mental health, Anna Williamson’s journey is one of honesty, growth, and self-discovery. Anna opens up about managing anxiety and obsessive-compulsive behaviors, turning difficult relationships and personal hardships into professional and personal breakthroughs, and embracing t…
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This week, Rachel and Lynne explore the importance of creating inclusive and accessible content with award-winning journalist and disability advocate Zoe Simmons. Zoe shares her experiences with chronic illness and disability, discussing how these have shaped her career and advocacy work. Key topics include: The significance of using accessible lan…
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Tom Kerridge’s story is one of ambition, honesty, and evolution. From the pressures of Michelin-starred kitchens to the lessons of fatherhood, he reflects on the moments that have defined him both professionally and personally. In this episode, Tom talks openly about the weight of success, overcoming personal struggles, and the importance of stayin…
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This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective. Kendall shares insights on: What a services guide is Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy How a services guide can help build an ema…
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Managing Editor of Podcast Review (PodcastReview.org) Alice Florence Orr joins me to demystify how shows get discovered and judged. You’ll learn the fastest way to check “medium fit,” why your intro music may be costing you listeners, how to craft a cold open that hooks, where reviewers actually hang out, and the smartest places to focus your limit…
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Josh Patterson’s story is about transforming tragedy into triumph and finding purpose in the darkest moments. From battling suicidal thoughts to channeling grief into action, Josh reveals how struggle became the driving force behind his extraordinary feats, like running 76 marathons, and his mission to inspire others. He also speaks candidly about …
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This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy. We explore: The importance of setting firm boundaries in freelance work Strategies to control your schedule How to build a sustainable, stress-free business The benefits of ha…
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In this episode Lucy and Tracy explore the multifaceted nature of innovation, emphasising the importance of iterative processes, understanding customer needs, and the role of design thinking in creating impactful solutions. They discuss concepts like painstorming and jobs to be done, highlighting how small changes can lead to significant value. The…
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Business sounding board Phil Fraser built and sold a hyper-niche comparison site, then created the Leeds Business Podcast to spotlight real problems local founders face. In this conversation we unpack why “three levels down” is the only real niche, how to audition sponsors on-air before you pitch them, smarter guest outreach that starts with a pain…
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This week Rachel and Lynne discuss freelance finances, branding, and ethical marketing with guest Liv Steigrad. Liv, a brand strategist and copywriter, shares her insights on using psychology in branding, the importance of maintaining financial visibility, and offers practical advice for freelancers. We also chat about: How to effectively position …
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Ashley Morris joins Kevin and Lev in this episode of The Podcasters Lab to unpack what most podcasters get wrong about audience value, sponsorships, and monetisation. Together, they explore why downloads aren’t the real metric, how brand partnerships actually work, and what it takes to future-proof a show — not with hype, but with systems and trust…
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This week Rachel and Lynne explore how you can use trauma as a catalyst to change your freelance career with guest Chris Stead, an award-winning journalist and content producer. Chris shares how an e-bike explosion in his home and the subsequent fire led to re-evaluating work priorities, embracing family travel, and developing new income streams as…
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Lucy Patterson co-hosts Beginner’s Guide to Design Thinking, a Digital Women award-winning podcast that’s become a lead-generator without ever feeling like a sales funnel. Now, she’s branching into her own solo show on life design and the longevity market. In this episode, Kevin helps Lucy unpack her doubts about running two podcasts, reframes the …
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In this week's episode, Rachel and Lynne chat with Joanna Savill, a bit of a legend in the food industry. Joanna shares her career evolution from subtitle translator to a food journalism icon, including her work with SBS TV and The Sydney Morning Herald. The discussion covers: The transformation of Australia's food media over the years Integrating …
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In this episode of The Podcasters Lab, Kevin is joined by global partnerships expert Stephanie Thompson for a deep dive into podcast monetisation that actually feels good. Together they unpack what happens when you drop the outdated ad model, stop chasing promo codes, and start thinking like a brand partner. From emotional bank accounts to the true…
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This week, Rachel and Lynne are chatting with award-winning director and writer Jane Manning. The discussion delves into Jane's impressive career in television and documentary films, which includes being one of the early female directors on Home & Away (and why programs like that matter), as well as significant projects such as Who Do You Think You…
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In this episode Lucy Patterson and Tracy Sharp explore the theme of vulnerability and its critical role in design thinking and creative spaces. They share personal stories of vulnerability, discuss the gender dynamics surrounding it, and emphasise the importance of creating safe spaces for open communication. The conversation also highlights practi…
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What happens when a podcast built from deep personal insight starts to double as a business development engine, without ever feeling like one? In this episode of The Podcasters Lab, Kevin Redmond sits down with Andrew Tallents, host of Confessions of a Successful Leader, to unpack how a values-led show can still generate real commercial return. And…
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This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine. Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine. She discusses: the evolving role of a magazine edit…
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