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The BIGGEST Longevity Mistake Most Brands Make

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Manage episode 516117434 series 3458408
Content provided by Iryna Kremin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Iryna Kremin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guest: Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of

G. O. A. T. Wisdom : How to Build a Truly Good Business from the Founders of Beekman 1802

by Ridge, Brent / Kilmer-Purcell, Josh

Series: Beauty & Longevity

Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it.

Dr Brent Ridge joins me to talk about two sides of longevity:

  1. the science (inflammation control, skin/gut microbiome, kinder routines that support healthier-looking skin) and
  2. the business (clear metrics, steady growth, and a community that compounds).

You’ll learn:

  • Why authenticity’s only KPI is time and how to design for it.
  • The microbiome × inflammation equation behind visible beauty.
  • How to future-proof from Day 1 (without playing the exit game).
  • The mindset shift that turns “failures” into wins.
  • Why practising kindness is a competitive advantage.

Why Brent: physician, operator, and co-founder who helped turn one act of kindness (and a herd of goats) into 60M+ bars of soap, by playing the long game.

Listen if you are: a founder, clinic, retailer, investor, or R&D leader building a brand meant to outlast algorithms.

Prompt for reflection: What’s one ladder rung, not a rocket ship, you’ll climb this week to compound brand longevity?

— Iryna Kremin, host, Beauty & Longevity

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 516117434 series 3458408
Content provided by Iryna Kremin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Iryna Kremin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Guest: Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of

G. O. A. T. Wisdom : How to Build a Truly Good Business from the Founders of Beekman 1802

by Ridge, Brent / Kilmer-Purcell, Josh

Series: Beauty & Longevity

Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it.

Dr Brent Ridge joins me to talk about two sides of longevity:

  1. the science (inflammation control, skin/gut microbiome, kinder routines that support healthier-looking skin) and
  2. the business (clear metrics, steady growth, and a community that compounds).

You’ll learn:

  • Why authenticity’s only KPI is time and how to design for it.
  • The microbiome × inflammation equation behind visible beauty.
  • How to future-proof from Day 1 (without playing the exit game).
  • The mindset shift that turns “failures” into wins.
  • Why practising kindness is a competitive advantage.

Why Brent: physician, operator, and co-founder who helped turn one act of kindness (and a herd of goats) into 60M+ bars of soap, by playing the long game.

Listen if you are: a founder, clinic, retailer, investor, or R&D leader building a brand meant to outlast algorithms.

Prompt for reflection: What’s one ladder rung, not a rocket ship, you’ll climb this week to compound brand longevity?

— Iryna Kremin, host, Beauty & Longevity

  continue reading

73 episodes

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