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Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Specifically, this week on "Beauty and the Biz," I spoke with Dr. Steven Davison.

Interestingly, he is a board-certified plastic and reconstructive surgeon in Washington, D.C., with more than 17 years in private practice.

Also, Dr. Davison has trained generations of surgeons at Georgetown.

Moreover, he's delivered more than 95 lectures worldwide. In addition, he built one of the most advanced practices in the D.C. area.

In summary, that includes a two-OR, Medicare-certified surgery center — a project most surgeons would never attempt.

To summarize in "The Hidden Costs of Building Your Own Surgery Center," Dr. Davison shared:

• First, why he left academia after nine years for private practice

• Next, the career turning points he has seen over the decades

• Then, hard lessons from building a surgery center, including hidden carrying costs

• Finally, how staffing and governance can determine success or failure

Therefore, if you’re considering expansion or adding a surgery center, listen to this podcast first. Clearly, his advice can help you avoid costly mistakes.

P.S. Importantly, only a handful of surgeons in D.C. have cleared the regulatory hurdles Dr. Davison faced. Ultimately, his insights could save you hundreds of thousands of dollars.

Enjoy!

Catherine Maley, MBA

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Visit Dr. Davison's website

Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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